[Remote] Director of Lifecycle Marketing

Note: The job is a remote job and is open to candidates in USA. Metro Vein Centers is a rapidly growing healthcare practice specializing in state-of-the-art vein treatments. The Director of Lifecycle Marketing will own the patient lifecycle from inquiry through treatment completion, working closely with various departments to enhance patient engagement and retention strategies.ResponsibilitiesOwn the patient lifecycle end-to-end, with strategic accountability across booking, attendance, treatment completion, and reactivationIdentify dropoff points across digital and offline touchpoints (email, SMS, front desk, in-clinic, direct mail) and prioritize the highest-leverage interventions at each stageTranslate operational realities (no-show patterns, intake bottlenecks, insurance authorization timing, post-treatment follow-up gaps) into communications strategies that drive measurable outcomesChampion AI across the lifecycle function, e.g. predictive modeling (no-show, conversion, reactivation), personalization, content generation, and agentic automation for QA, deliverability monitoring, and anomaly detectionPartner with Ops on NPS and reputation-focused automations (review requests, survey triggers, detractor routing)Partner with Tech and Data on instrumentation, integrations, data hygiene, and measurement infrastructureManage and develop the Lifecycle Marketing ManagerOwn patient lifecycle communications and behavior within HubSpot, partnering closely with tech and data on architecture, data hygiene, integrations, and governanceDefine the roadmap for automation, segmentation, and personalization across email, SMS, and other lifecycle channelsPartner with Tech and Data on integrations between HubSpot and adjacent systems (Luma, EMR, RCM platforms, intake tools)Define and own the lifecycle KPI framework, with particular focus on consult attendance, treatment completion, and patient reactivationEstablish the testing framework for the function, including A/B and incremental holdout testing to measure causal lift in addition to topline metricsDesign, instrument, and analyze experiments that distinguish lifecycle-driven impact from baseline behaviorBuild dashboards and reporting cadences that provide a shared view of lifecycle performance and incrementalityOwn governance for all patient and marketing communication—channel strategy, contact frequency, message hierarchy, suppression rules, and brand voiceOwn sender infrastructure and consent architecture across email and SMS, including domain authentication, list hygiene, preference centers, and TCPA-compliant opt-in/opt-out flowsEstablish the operating model for how lifecycle, brand, intake, and ops teams coordinate on patient-facing messagingEnsure all communications meet HIPAA, TCPA, CAN-SPAM, and state-level healthcare marketing requirements; partner with Legal/Compliance on consent management, data handling, and audit readinessStay current on healthcare marketing regulations and platform policy changes (Apple MPP, Google deliverability shifts, SMS carrier rules, etc.)Skills6–8 years of lifecycle marketing experience managing complex lifecycle journeysHealthcare industry experience ideal; multi-location consumer healthcare, dental, or specialty care strongly preferredProven track record of partnering with RCM, intake/sales, and operations functionsStrong command of lifecycle metrics and frameworks, particularly booking, attendance, completion, and reactivationProven experience building structured testing and experimentation frameworks (A/B and incremental holdout) to measure causal liftTechnical fluency across email and SMS infrastructure, authentication (SPF, DKIM, DMARC, BIMI), deliverability and inbox placement, 10DLC registration, carrier filtering, and IP/domain reputation managementDemonstrated fluency in CRM tools; HubSpot experience a plusHighly analytical; fluent in Excel/Google Sheets and/or BI tools (Looker, Tableau, etc.)Working knowledge of HIPAA and healthcare marketing complianceProven track record of leveraging HIPAA-compliant AI as a force multiplier, predictive scoring, personalization, content generation/optimization, and agentic QA/ops automationHands-on enough to QA workflows, troubleshoot data issues, and pressure-test campaign logicFamiliarity with emerging messaging channels (RCS Business Messaging, branded sender verification) and a point of view on where to invest as the channel maturesExcellent communication skills; able to influence senior cross-functional leadersComfortable operating in a fast-paced, growth-oriented environment with high performance expectationsCompany OverviewMetro Vein Centers offers varicose vein treatment that includes vascular surgery, radiofrequency ablation and laser treatment services. It was founded in 2008, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is https://www.metroveincenters.com/.