[Remote] Director of Growth Marketing, Remote

Note: The job is a remote job and is open to candidates in USA. Alpha Lion is a high-growth brand focused on scaling effectively, and they are seeking a Director of Growth Marketing to lead their growth engine. This role will integrate paid media, creative, CRO, and influencer strategies to drive customer acquisition and improve overall performance through disciplined experimentation and budget management.

Responsibilities
• Own and scale Alpha Lion’s paid media, creative process, CRO, and influencer strategy as one integrated growth system
• Drive efficient customer acquisition by optimizing conversion rate, AOV, profit per visitor, and LTV:CAC
• Lead creative strategy and experimentation across ads, funnels, and offers to unlock step-change growth
• Manage and allocate acquisition budgets with precision, consistently prioritizing the highest-ROI opportunities
• Build and operate a disciplined testing roadmap that compounds performance over time
• Partner closely with Brand, Data & Analytics, and E-commerce to ensure alignment between growth, creative, and measurement
• Maintain daily visibility into performance, acting decisively when results deviate from plan

Skills
• Demonstrated success driving customer acquisition, paid media, or growth at scale, with a track record of improving efficiency and performance over time
• Hands-on experience across paid media, CRO, and influencer marketing, with a strong understanding of how these channels work together as part of a unified growth system
• Proven ability to develop, test, and iterate on creative, offers, and funnels, using experimentation to unlock new growth opportunities
• Deep comfort working with performance data and metrics, paired with intellectual curiosity and a desire to continuously learn, adapt, and improve
• Experience managing meaningful media budgets while balancing short-term performance with long-term brand and customer value
• Comfortable operating in fast-moving, high-expectation environments where priorities evolve and learning speed matters as much as past results

Benefits
• Performance bonuses
• Growth incentives
• Benefits built to support their health, wellness, and professional goals

Company Overview
• Alpha Lion is an active nutrition company, best known for disrupting the industry with innovative sports performance products. It was founded in 2017, and is headquartered in New Rochelle, New York, USA, with a workforce of 11-50 employees. Its website is https://www.alphalion.com/.

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