[Remote] Director of Growth Marketing

Note: The job is a remote job and is open to candidates in USA. Tithe.ly is a company focused on providing tools and services for churches. As the Director of Growth Marketing, you will lead marketing strategies and execution to help churches discover and benefit from Tithe.ly’s offerings, overseeing various channels and ensuring successful campaign performance.ResponsibilitiesOwn the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation effortsBuild and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOpsFoster a culture of testing, learning, and continuous improvement across campaignsReport marketing performance to leadership with clear connection to pipeline and revenue outcomesLead, coach, and develop a team across paid media, email, events, and digital marketingCreate a high-accountability, high-support environment with clear expectations and strong executionOversee content strategy, website performance, SEO, and emerging AI search visibilityHire and onboard new team members as the function growsOwn the event marketing strategy for webinars, conferences, summits, and field eventsDrive attendee acquisition and post-event follow-up through coordinated multichannel campaignsPartner with Sales on targeted event experiences that strengthen relationships and advance opportunitiesMeasure event impact across registrations, attendance, pipeline, and revenueLead paid media strategy across search, social, and other digital channelsImprove customer acquisition costs, conversion rates, and return on ad spend through ongoing optimizationEnsure paid and organic efforts work together to maximize visibility and engagementEvaluate new channels, platforms, and AI-driven opportunitiesOwn reporting for key growth metrics, including leads, pipeline, acquisition costs, and channel performancePartner with RevOps to ensure accurate attribution and clear measurement of marketing's revenue impactUse funnel analysis, campaign reviews, and testing insights to improve performance and scale successful programsSkills7–10 years of progressive B2B marketing experience with direct ownership of demand generation programs and measurable pipeline results3–5 years leading marketing teams, including hiring, coaching, and setting prioritiesProven success executing integrated campaigns across email, events, paid media, and digital channelsStrong analytical skills, including funnel metrics, attribution, customer acquisition cost (CAC), lifetime value (LTV), and performance reportingExperience managing paid media strategy and budgets across platforms such as Google, LinkedIn, and MetaDemonstrated ability to execute virtual and in-person event marketing programs with measurable pipeline impactStrong cross-functional communication and stakeholder management skillsDrive Results: Consistently delivers against pipeline and revenue goals, maintaining a strong focus on outcomes, accountability, and performance improvement even in the face of challengesStrategic Mindset: Sees ahead to future opportunities and translates them into integrated marketing strategies that connect vision to execution and drive sustainable growthManages Complexity: Effectively navigates complex data, multiple channels, and competing priorities to diagnose issues, identify root causes, and make informed, high quality decisionsDevelops Talent: Builds and develops high performing teams through coaching, feedback, and clear alignment between individual growth and organizational goalsPlans and Aligns: Translates strategy into clear plans, priorities, and coordinated execution across teams, ensuring work is aligned to business goals and delivered effectivelyHands-on experience with HubSpot, including CRM, Marketing Hub, workflow automation, and reportingFamiliarity with product-led growth strategies, including free trials, freemium models, and in-product activation signalsExperience with account-based marketing (ABM) strategies and supporting platformsBackground in faith tech, nonprofit SaaS, fintech, or other mission-driven B2B organizationsExperience in high-growth or category-defining SaaS environmentsFamiliarity with AI-powered marketing tools for content creation, personalization, and campaign executionBenefitsHealth insurance, dental, vision for your family401KPaid time offSick leaveParental leaveCompany OverviewTithe.ly is an all-in-one digital platform built to help churches grow, give, and engage. It was founded in 2015, and is headquartered in Nashville, TN, US, with a workforce of 51-200 employees. Its website is https://get.tithe.ly.