[Remote] Director of Growth Marketing

Note: The job is a remote job and is open to candidates in USA. Rockbot is an omnichannel media platform focused on enhancing customer experiences through integrated media solutions. They are seeking a Director of Growth Marketing to lead customer acquisition and pipeline growth strategies, utilizing AI tools to modernize marketing operations and drive measurable business impact.ResponsibilitiesLead and evolve Rockbot’s growth marketing function with a focus on qualified pipeline, customer acquisition, and measurable business impactBuild scalable growth systems that drive pipeline, acquisition, and marketing contribution to revenueEstablish repeatable operating and measurement practices that support long-term growthBalance near-term demand generation with durable growth investmentsOwn digital lead generation across paid search, paid social, display, retargeting, and emerging acquisition channelsDrive qualified pipeline and customer acquisition through scalable, measurable demand generation programsOptimize performance across Google, Bing, LinkedIn, Reddit, and evolving AI-powered discovery channelsContinuously evaluate channel performance and allocate spend based on measurable returnDesign differentiated growth motions aligned to customer segments and buying behaviorBuild distinct growth strategies for SMB, enterprise, and strategic account motionsSupport both high-velocity conversion and longer, multi-touch sales cyclesPartner with Sales on account-based engagement and pipeline accelerationEvaluate and implement AI-powered growth marketing toolsBuild AI-enabled workflows that improve speed, efficiency, and campaign performanceExperiment with orchestration layers, automation, and emerging AI workflowsEstablish repeatable operating practices that make adoption practical and measurableEnsure tooling and data support smarter decision-making and scalable executionIdentify opportunities to improve efficiency and effectiveness across the stackBuild programs that improve progression, conversion, and engagementSupport future referral, advocacy, and expansion opportunitiesStrengthen marketing’s contribution beyond acquisition aloneBring a rigorous, data-driven approach to growthBuild testing and optimization practices that accelerate learning and improve outcomesAdjust channel strategy and investment based on performance and market signalsUse experimentation and funnel insight to guide decision-makingOwn external partner strategy and execution across agencies, vendors, and emerging technology or service providers, ensuring accountability, performance, and measurable business impactSupport CRO, testing, and website performance initiativesImprove user journeys and conversion pathsIncrease testing velocity and digital effectivenessAssess and optimize the current growth engine, including acquisition channels, funnel performance, and conversion opportunities across the buyer journeyImprove efficiency and measurable performance across core demand generation programs while identifying opportunities to diversify channel mix and reduce dependency concentrationEvaluate and implement high-impact AI-enabled tools, workflows, and experimentation practices that improve speed, insight, and marketing effectivenessBuild stronger operating alignment across Marketing, Sales, and GTM teams to improve pipeline quality, visibility, and shared accountability for growth outcomesEstablish a more diversified, scalable, and repeatable growth engine capable of supporting Rockbot’s next stage of growthDevelop sophisticated engagement and conversion programs that drive stronger customer relationships, retention, and revenue impactDevelop a clearer growth operating system including measurement, attribution, testing frameworks, and decision-making processes that enable smarter investment and more predictable performance over timeHelp shape long-term growth strategy, balancing near-term pipeline generation with sustainable, efficient, and commercially sound growth across the businessSkills8+ years of experience in growth marketing, demand generation or performance marketingExperience operating in both high-growth startup environments and more mature or scaled organizationsProven ability to drive pipeline and customer acquisition in B2B SaaS, media, advertising technology, marketplace, or subscription-driven environmentsDeep hands-on experience across: Paid Search, Paid Social, ABM, Nurture, SEO / SEM, Conversion optimization, Performance marketingStrong understanding of marketing attribution, funnel performance, and conversion trackingExperience managing agencies and marketing vendorsDemonstrated fluency with modern AI marketing tools and AI-enabled workflows beyond basic copilot usageAbility to evaluate, implement, and optimize AI-powered marketing solutionsStrong experimentation mindset and comfort operating through testing and iterationProduct-minded growth leader who views growth through the lens of customer experience, adoption, and retention, partnering cross-functionally to drive outcomes beyond traditional marketing channelsStrong communication and executive presenceAbility to move fluidly between strategy and executionComfort operating independently and owning outcomesBenefitsEquityBenefits for all team membersCompany OverviewRockbot is a streaming media platform for businesses including TV, background music, mobile app and digital signage applications. It was founded in 2010, and is headquartered in Oakland, California, USA, with a workforce of 51-200 employees. Its website is http://rockbot.com.