[Remote] Director of Growth Marketing

Note: The job is a remote job and is open to candidates in USA. True North is a leading innovator in Marketing and Advertising for healthcare. The Director of Growth Marketing will define and guide the company's comprehensive marketing strategy, focusing on building brand equity and developing lead generation strategies. This role requires an experienced strategic thinker with a proven track record in B2B marketing initiatives.ResponsibilitiesDefine, own, and continually refine the company's long-term marketing strategy and roadmap, ensuring alignment with C-suite business objectives and sales targetsWork collaboratively with the CEO to continually shape True North brand, supporting the setting of strategic direction for consistent messaging, tone, and visual identity across all platforms and client touchpointsProvide oversight and strategic direction for all digital marketing channels, including SEO/SEM, email marketing, social media, and content strategy to maximize brand visibility and lead generation architecture. Ability to set paid media plans and budgets, and navigate in platform executionLead the strategic vision for innovative and effective marketing campaigns across multiple channels, with a focus on achieving measurable business outcomes and optimizing conversion pathsChampion a data-driven culture by advising on the utilization of data analytics, market research, and customer insights to measure performance, inform strategy, and identify growth opportunities. Oversee the reporting of key performance indicators (KPIs) to the executive teamDrive rigorous alignment between Marketing and Sales on external-facing communication, leading the standardization of core sales enablement materials, including proposal decks, and capabilities overviewsStay ahead of industry trends, the competitive landscape, and emerging marketing technologies. Identify and negotiate strategic co-branded marketing opportunities and potential referral pathways with adjacent healthcare tool and solution providersPlan True North’s tradeshow footprint, and manage speaking submissions and networking that are necessary to build the agency's presence at key industry eventsAdvise sales leadership on leveraging and optimizing the Hubspot CRM for marketing impact reporting and supporting the strategic evolution of business reporting needsExcellent ability to guide creative partners in development marketing collateral, and ability to write content as needed for thought leadership, paid advertising, blogs, and potentially other needsSkillsBachelor's degree in Marketing, Business Administration, or a related field8+ years of progressive experience in marketing, with at least 5 years of senior-level experience with a focus on B2B marketing within the healthcare verticalProven success in developing and leading strategic marketing functions that resulted in significant business growth, ideally in a B2B or agency environmentStrong expertise in the full-funnel of marketing, from brand strategy to digital execution, with a focus on scalable systemsDemonstrated experience in a consulting or fractional capacity, providing high-level strategic advisory and mentorshipExceptional analytical skills with a talent for interpreting complex business data and translating insights into clear, actionable executive strategiesExceptional communication, presentation, and negotiation skills, capable of influencing C-suite stakeholdersA strategic thought leader with a passion for brand storytelling and a bias for action and resultsProficient in leveraging marketing automation and CRM software for strategic oversight (HubSpot preferred)BenefitsFlexible work schedules and 100% remote-work environment.Competitive health and welfare benefits including Medical, dental, vision, supplemental life insurance and discretionary 401k company match.Unlimited PTO and sick time.Company OverviewWe dedicate ourselves to guiding healthcare marketers through the industry’s ever-evolving landscape. It was founded in 1988, and is headquartered in Chattanooga, Tennessee, USA, with a workforce of 51-200 employees. Its website is https://www.truenorthcustom.com/.