[Remote] Director of Growth

Note: The job is a remote job and is open to candidates in USA. KilgourMD is one of the fastest-growing D2C beauty brands, focusing on scalp and hair serums. They are seeking a Director of Growth to drive profitable customer acquisition across various paid channels while collaborating with agency partners and internal teams to optimize performance and creative output.ResponsibilitiesOwn portfolio performance outcomes, driving growth within CPA guardrails and LTV-based benchmarksQuarterback the full paid channel mix (paid social, search, YouTube/online video, affiliate, partner/endorser investments, offline), partnering with channel managers to set goals and priorities, unblock execution, and improve resultsFuel creative-led growth by optimizing a creative testing engine that produces hundreds of net-new assets per month across in-house, UGC, agency, and external resources, and working closely with internal teams to drive high output at high qualityEstablish and refine quarterly roadmaps for channel focus, testing priorities, and where the team should invest time, dollars, and effort—then iterate based on learnings and performance dataMonitor performance daily across KPIs using tools like Triple Whale, Hex, and channel platforms; identify drivers, proactively flag anomalies, and recommend corrective actions quicklyServe as the owner of paid conversion metrics and constantly identify, size and advocate for new opportunities to drive CVR gains across the full funnel, from ad to checkoutDrive improvement in our performance asset creation process, review SLAs, and bottleneck removal to maintain high creative throughputBecome an expert in our marketing and data stack and collaborate closely with the Growth Analytics team to develop improved performance measurement – through both the buildout of new tools as well as the application of incrementality principles to run tests and experimentsPartner with Finance on payback analysis, pricing strategy, financial forecasting and monthly reconciliation (credits, billing issues, accrual accuracy)Skills6 - 8 years of proven experience driving performance marketing at scale, including ownership of budgets within paid marketing programs with 8-to-9 figure annual spend budgets, and 8-figure paid social budgets specificallyExperience in early-stage startups or high-growth eCommerceDeep 'hands on keyboard' experience and spend ownership responsibility as channel manager in previous roles, with strong expertise in paid socialStrong creative judgment and a track record of deftly balancing brand and performance considerations to scale creative output without sacrificing qualityAbility to operate as a cross-channel integrator: comfortable going deep in platforms and data (even if you're not the day-to-day channel owner) and partnering effectively with specialistsClear communicator (both written and verbal) with and ability to work effectively across junior and senior stakeholders alikeHigh analytical fluency and comfort in self-serve diagnosis (Triple Whale and paid platform data); ability to translate insights into clear action plansStrong experimentation and funnel/CRO mindset with a deep understanding of how landing pages, funnels, and lifecycle work together with paid mediaFamiliarity with incrementality and measurement approaches (use of frameworks/tools like Haus a plus)Experience promoting subscription heavy products (like supplements)Demonstrated ability to use AI to create leverage in creative development workflows, insight generation, iteration speed, or operational throughputBenefitsCompetitive salary & benefits.High autonomy, high-impact environment.Fast learning curve with direct Executive exposure.Flexible work schedule and remote-first team.Company OverviewKilgourMD manufactures and sells hair and scalp care products. It was founded in 2023, and is headquartered in Wilmington, Delaware, USA, with a workforce of 2-10 employees. Its website is https://kilgourmd.com.