[Remote] Director of Email Marketing

Note: The job is a remote job and is open to candidates in USA. Confidential is a luxury eCommerce company seeking a highly motivated Director of Email & Retention Marketing to lead lifecycle campaigns across email, SMS, and CRM. This role focuses on driving retention, engagement, and repeat revenue through personalized and automated communications that align with the luxury brand identity.ResponsibilitiesCreate and manage promotional and engagement campaigns to grow our email list organically and nurture long-term relationshipsOwn the full email and SMS production process (planning, development, scheduling, testing, optimization) using Klaviyo as the core marketing automation platformLeverage Klaviyo’s advanced segmentation and flow tools to execute automated lifecycle campaigns that drive engagement and retentionSegment audiences and target communication strategies based on behavior, purchase history, and engagement trendsDevelop content, formatting, and layout in partnership with the design team to maintain luxury tone and brand consistencyManage email automation, deliverability, and CRM integrations to ensure consistency across all channelsBuild, optimize, and continuously test automated lifecycle and retention flows (welcome, post-purchase, win-back, loyalty)Establish scalable processes to ensure best practices in campaign execution, deliverability, and list managementDevelop and execute retention marketing strategies to increase customer lifetime value and repeat purchase ratePartner with analytics and creative teams to launch lifecycle campaigns targeting reactivation, churn reduction, and loyalty growthCreate reporting dashboards to analyze engagement, conversion, and retention KPIs; present insights to senior leadershipSkillsBachelor's degree in Marketing, Communications, or related field. Fashion and or luxury a plus7+ years of hands-on experience in email and retention marketing within an eCommerce environmentExpert-level proficiency in Klaviyo, with strong familiarity with other major platforms such as Salesforce Marketing Cloud, HubSpot, Iterable, Mailchimp, or BrontoDeep understanding of customer segmentation, personalization, triggered email flows, and multi-channel engagementProficiency in HTML/CSS and email design best practicesExperience with analytics tools (Google Analytics, Looker, Tableau) and A/B testing methodologiesCreative mindset with strong attention to detail and a refined sense of luxury aestheticsExceptional communication, collaboration, and project management skillsExperience managing campaigns in Klaviyo and related automation platforms such as Salesforce Marketing Cloud, HubSpot, Iterable, or MarketoBenefitsWe offer a competitive compensation packageA dynamic, growth-oriented work environmentThis is a full-time, remote role with significant opportunity for advancementCompany OverviewThis page is owned and operated by Viral Audience. It was founded in undefined, and is headquartered in Silicon Valley, California US, US, with a workforce of 51-200 employees. Its website is .