[Remote] Director of Ecommerce & Digital Marketing

Note: The job is a remote job and is open to candidates in USA. Confidential Jobs is a growing organization seeking a Director of Digital Commerce to lead the performance, optimization, and expansion of their digital revenue ecosystem. The role focuses on online revenue growth, enhancing customer experiences, and driving digital innovation across ecommerce and event registration.ResponsibilitiesOwn online revenue performance across ecommerce and digital transactionsDrive improvements in conversion rate, AOV, attach rates, retention, and customer lifetime valueIdentify opportunities to enhance acquisition, onboarding, and transactional efficiencyBuild and execute testing and optimization roadmapsPartner with leadership on forecasting, revenue planning, and digital growth strategiesServe as an expert in Optimizely and related integrationsLead optimization of ecommerce, registration, and checkout experiencesImprove buyer journeys across both self‑service and enterprise‑influenced pathsReduce friction across cart, registration, payment, and lead‑capture flowsAnalyze user behavior to identify usability and conversion opportunitiesCollaborate with UX, development, and marketing operations to prioritize enhancementsAct as the business owner for the ecommerce and digital commerce ecosystemPartner with Operations and Technology on governance, integrations, and platform enhancementsEnsure digital experiences align with customer needs and business prioritiesShape future‑state digital commerce capabilities and platform evolutionEstablish KPIs and reporting frameworks tied to revenue and digital performanceMonitor conversion, traffic, funnel performance, customer behavior, and attributionTranslate analytics and insights into actionable optimization strategiesLead experimentation efforts including A/B testing, landing page optimization, merchandising strategy, and promotional effectivenessPartner closely with Demand Generation, Sales, Product Marketing, Customer Experience, and Technology teamsCoordinate with external agencies, software engineers, and platform partnersServe as a key stakeholder in digital roadmap planning and prioritizationChampion a culture of experimentation, continuous improvement, and customer‑centric thinkingSkills7–10+ years in ecommerce, digital commerce, digital product management, or growth marketing leadershipExperience with CMS, ecommerce, CRM, and marketing automation platforms (Optimizely + Microsoft Dynamics strongly preferred)Background managing complex ecommerce or registration‑based digital experiencesStrong understanding of conversion optimization, analytics, and customer journey strategyAbility to interpret performance data and translate insights into actionProven cross‑functional collaboration across marketing, sales, technology, and operationsStrong project management and prioritization skills in fast‑moving environmentsExcellent communication and stakeholder management abilitiesExperience in B2B, professional services, training, education, healthcare, SaaS, or event‑driven commerce environmentsCompany OverviewConfidential Jobs is operated by ExecThread, Inc. (https://execthread.com). It was founded in 2015, and is headquartered in West Palm Beach, Florida, US, with a workforce of 201-500 employees. Its website is https://execthread.com.