[Remote] Director of Digital Marketing, Automotive

Note: The job is a remote job and is open to candidates in USA. Park Group Solutions is a Connecticut-based full-service marketing and advertising agency specializing in tailored marketing solutions for various industries, particularly automotive. They are seeking a Director of Digital Marketing to lead the digital department, overseeing strategy and execution across all digital channels while managing a team of specialists and ensuring client satisfaction.ResponsibilitiesLead, manage, and develop a team of web developers and SEM/SEO/AEO specialistsOwn digital strategy and execution across all channels (paid search, SEO/AEO, display, video, listings)Direct the team in building, structuring, and launching campaigns and landing pagesOversee the monthly cycle of checking, structuring, and reviewing campaigns for resultsManage client requests for web and digital updates throughout the month, coordinating the team and vendors to deliverRun monthly client review meetings, presenting SEM and overall digital performance with clear, confident reportingBuild and deliver performance reports that translate data into actionSet, track, and hit monthly goals and KPIs across the account portfolioManage vendor relationships and hold vendors accountable to deliverables, timelines, and qualityCoordinate website updates with both vendors and the internal teamOversee dealer website platforms and ensure they are optimized and currentProject manage multiple dealership and client accounts at once, keeping everything on scheduleServe as the senior digital point of contact for clients and internal teamsSkills[7]+ years of digital marketing experience, with a strong track record in paid search and SEO/AEOProven people management and team leadership experienceDeep hands-on expertise with Google Ads, Microsoft Advertising (Bing), Amazon DSP, and SkaiExperience with YouTube and video advertising, plus local listings managementWorking knowledge of automotive and general web platforms, example: DealerOn, Dealer eProcess, Team Velocity, Dealer Inspire, and WordPress, etcStrong reporting skills and the confidence to present results directly to clientsSolid project management instincts and the ability to juggle multiple accounts and deadlinesComfortable in a fast-paced, deadline-driven environment that operates on monthly campaign cyclesA self-starter who can own the digital function and drive it forwardAutomotive marketing experience strongly preferred (Tier 3 digital experience a major plus)Company OverviewPark Group Solutions specializes in business consulting, digital marketing, social media, video production and brand identity services. It was founded in 2005, and is headquartered in Newtown, Connecticut, USA, with a workforce of 11-50 employees. Its website is http://pgsmarketing.com.