[Remote] Director of Business Development & Marketing

Note: The job is a remote job and is open to candidates in USA. Gift of Adoption Fund is a charitable organization dedicated to increasing grant applications and donor engagement. The Marketing and Business Development Director will lead targeted marketing initiatives, oversee digital presence, and manage business development activities to create revenue-generating partnerships.ResponsibilitiesDevelop and implement targeted marketing plans to drive significant and sustained increases in qualified grant applications and high-impact donor introductionsDevelop and execute referral outreach plans to drive qualified Tier 1 grant applicationsBuild and manage geography-based outreach strategies, prioritizing target markets and underserved regions where grant funding is availableDevelop and manage condition-specific and population-specific named fund outreach plans in partnership with healthcare providers, disease foundations, and advocacy organizations (e.g., CF Family Fund, foster care networks)Create and execute radiothon campaigns including securing station relationships, and managing logisticsCreate and manage program for ‘back selling’ grants to interested groups (Kiwanis, Rotaries, Community Foundations, etc.)Oversee the performance, messaging, and brand alignment of the Gift of Adoption websitePartner with external creative and web development agencies to manage design, layout, and major updatesManage and optimize digital marketing channels, including Google Ads, TikTok, and other social media platformsEnsure SEO and AIO best practices are implemented across all digital platformsMonitor and improve SMO (Social Media Optimization) to enhance visibility and engagementDevelop and steward national grant Funds in partnership with targeted donor groups, associations, and condition-specific communitiesManage fund-level marketing to ensure named funds are visible to and utilized by their intended beneficiary populationsPlan and execute integrated marketing and PR campaigns around key national events and awareness initiativesTrack campaign performance and provide post-campaign analysis and recommendationsSkillsBachelor's degree or master's degree in marketing, sales, or a related field5-7 years of progressive experience in marketing, with expertise in digital strategyDemonstrated ability to lead teams, supervise staff, and manage external partners to deliver high-impact marketing outcomesProven ability to collaborate with colleagues and volunteers to accomplish objectives, including the ability to work closely with the Development, Chapter, and Program teams to align marketing efforts with programmatic and fundraising goalsDemonstrated ability to build and manage external referral and partnership pipelines, not just internal marketing programsExperience connecting marketing activity directly to measurable outcomes including revenue, applications, or donor acquisitionProven track record in developing and executing marketing programs that drive measurable resultsExpertise in SEO, SMO, AI/LLM optimization, referral marketing, and digital campaign managementStrong experience with website design and content management systems (e.g., WordPress, Squarespace)Proficiency in Adobe Creative Suite, Google Analytics, Google Ads, Constant Contact, Microsoft Office Suite, and social media platformsExperience in cause-marketing partnerships, radiothon production, or media-driven fundraising campaignsDemonstrated success in generating (and retaining) new business relationships and partnershipsExcellent communication, project management, and leadership skillsAbility to travel occasionally for events or meetingsComfortable operating in a scrappy, fast-moving environment where strategy and execution are both position responsibilitiesBenefitsMedicalDentalLife insuranceLong-term disability insuranceA 401(k) Plan is available to save for retirement with an employer matchVacation, holiday, and leave of absence policies prioritize work-life balance for Gift of Adoption staffCompany OverviewGift of Adoption Fund offers grants to complete adoptions for vulnerable children and provide them with a permanent family. It was founded in 1996, and is headquartered in Northbrook, Illinois, USA, with a workforce of 2-10 employees. Its website is https://www.giftofadoption.org.