[Remote] Director of Brand Marketing

Note: The job is a remote job and is open to candidates in USA. ForceBrands is partnering with a high-growth functional beverage and wellness lifestyle brand to find a Director of Brand Marketing for a 6-month contract. This role is crucial for driving brand growth and consumer engagement across the U.S. market through integrated marketing campaigns and strategic partnerships.ResponsibilitiesLead the development and execution of integrated brand campaigns across digital, social, retail, experiential, PR, and influencer channelsOwn U.S. brand activation strategy, ensuring campaigns drive awareness, engagement, and business growthDevelop and execute large-scale celebrity, talent, and creator-led marketing initiatives that strengthen brand equity and cultural relevanceIdentify and manage strategic partnerships that amplify brand reach and connect with target consumers in authentic waysCollaborate with creative, product, sales, and external agency partners to bring campaigns to life from concept through executionTranslate consumer, category, and competitive insights into actionable marketing strategies and innovation opportunitiesContribute to brand positioning, messaging, and storytelling initiatives that reinforce a consistent consumer experienceSupport product innovation and go-to-market planning by providing consumer and market perspectivesEnsure all U.S. marketing activity reflects emerging cultural trends while remaining aligned with overall brand strategySkills7+ years of progressive brand marketing experience within high-growth consumer brandsProven success leading integrated marketing campaigns with notable celebrity, talent, athlete, or creator partnershipsExperience building lifestyle, wellness, beverage, food, beauty, or culturally relevant consumer brandsStrong understanding of modern brand building across paid, earned, owned, social, experiential, and retail channelsDemonstrated ability to balance strategic brand leadership with hands-on executionExperience working cross-functionally with creative, product, sales, PR, and agency partnersDeep understanding of consumer behavior, cultural trends, and how to translate insights into impactful campaignsEntrepreneurial mindset with the ability to thrive in fast-paced, high-growth environmentsCompany OverviewForceBrands is a staffing and recruiting company providing food, beverage, and beauty professionals. It was founded in 2007, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is http://forcebrands.com.