[Remote] Director, Membership Marketing & Engagement

Note: The job is a remote job and is open to candidates in USA. CFA Institute, a global leader in investment excellence and ethics, is seeking a Director of Membership Marketing & Engagement to lead membership transformations. This role involves creating data-driven strategies for member acquisition, engagement, and retention while managing a team of marketing professionals. Responsibilities • Lead the membership lifecycle across acquisition, engagement, renewal, and advocacy, with a near-term emphasis on first-year retention for a new membership class. • Own product marketing for membership: positioning, messaging, competitive insight, and launch readiness across all membership classes (including upcoming Associate Membership). • Design and execute go-to-market plans that are data-driven and omnichannel, aligned to Marketing & Customer Experience (MCX) and Membership & Society Relations (MSR). • Build segmentation frameworks and journeys; deliver personalised campaigns using marketing automation to drive conversion and renewal. • Champion test-and-learn with clear KPIs and dashboards (renewal %, churn %, NPS, LTV/ARR framing); continuously optimise performance. • Partner globally with Product, Education, Research, Technology, and regional/society teams to bring membership value to life in market. • Manage and mentor a small team of marketing and customer experience professionals; cultivate a high-output, experiment-driven culture. Skills • 10+ years of experience in marketing, engagement strategy, or membership growth, gained in a global, matrixed environment. • Proven success in leading cross-functional teams and executing complex, multichannel marketing programmes. • Expertise in lifecycle marketing, segmentation, and personalisation. • Experience leading membership or subscription product marketing and business models. • Strong analytical and technical skills; proficiency with marketing automation and CRM platforms, with a preference for Salesforce Marketing Cloud (SFMC); experience with other tools such as Adobe Campaign also valued. • Excellent written, verbal, and interpersonal communication skills, with the ability to influence at senior levels. • Familiarity with professional associations, subscription models, or nonprofit membership organisations. Benefits • Eligibility for an annual incentive bonus • A 12% employer contribution to a 401(k) plan • A comprehensive medical benefits package • Comprehensive health coverage for you and your family • Generous leave and time off • Competitive retirement plans • Flexible work options • Wellness, education, and support programs Company Overview • Our members and charterholders advance market integrity, trust, and transparency in their professions to build more sustainable, inclusive, and prosperous societies. It was founded in 1947, and is headquartered in Charlottesville, VA, US, with a workforce of 501-1000 employees. Its website is Apply tot his job