[Remote] Director, Media Strategy

Note: The job is a remote job and is open to candidates in USA. Choozle is a remote-first digital advertising software company that simplifies programmatic advertising for growth brands and agencies. As the Director of Media Strategy, you will be accountable for client media strategy from pre-sales through campaign completion, serving as both the strategic gatekeeper and primary technical advisor to the Revenue team.ResponsibilitiesAudit and Scope Early-Stage Plans: Partner directly with SADs and AEs during early-stage planning initiatives to audit, scope, and qualify client briefs, ensuring proposed strategies—across inventory, audience, and channel/tactic—fit seamlessly into Choozle's product offerings and tech stack capabilitiesEstablish and Run a Partner Deal Desk: Collaborate with Revenue Team Leadership to structurally review margin health, custom data integrations, audience strategy, and inventory packaging for enterprise dealsGovern Inventory Quality: Audit and police inventory performance across active campaigns to eliminate metric-inflating traffic and ensure alignment with approved strategy and supply standardsCurate Premium Supply Partnerships: Engineer custom, premium Private Marketplace (PMP) libraries and secure direct CTV/OTT supply partnerships (e.g., direct streaming networks) that support strategic channel and audience objectivesDe-Risk the Sales Pipeline: Vet complex custom requests, define our "right to win," and prevent operational bottlenecks caused by over-promising non-standard execution models or misaligned channel/tactic strategiesDrive Data & Revenue Integrity: Maintain campaign data integrity by working directly with Revenue Leadership to resolve high-complexity data issues and matchback analyses (e.g., historical campaign reconciliations) that fall outside the standard scope of SADs or IMS specialistsTranslate Data Into Actionable Growth: Synthesize complex data into growth recommendations, ensuring insights inform both pre-sales strategy and in-flight optimization, and help sales teams build high-impact, outcomes-driven narratives and QBRs for top-tier accounts pacing at $1M+Serve as Offerings Subject Matter Expert: Act as the Subject Matter Expert for premium and high-intent services (such as CTV, advanced Programmatic, Search, and Social), ensuring clear guidance on how inventory, audience, and channel/tactic strategies should be positioned and executedBuild Multimedia Training Resources: Transition the team away from text-heavy technical guides by producing visual micro-content, video walkthroughs, and plug-and-play frameworks to reduce internal ambiguity and drive consistent executionBridge Sales & Product Gaps: Identify strategic areas of growth and platform limitations during the qualification and execution phases, feeding those insights back to product/engineering teams to help shape the long-term product roadmapRedfine Media Planning Performance & Accountability: Working with leadership to define and build a better product that helps our clients invest better and drive growth through quantifiable return on investment across key facets of audience strategy, media planning and execution and measurementOversee and Mentor the IMS Team: Lead the Integrated Media Solutions (IMS) team, ensuring strategic continuity from qualified plan through campaign preparation, implementation, optimization, and completionMaximize Offshore Capacity: Partner with leadership to maximize the efficiency of offshore resources (Cybage), defining clear execution protocols to shift technical button-clicks and HTML tasks away from internal team members without compromising strategic fidelityDefine Execution Best Practices: Establish workflows for how the IMS team interprets brief data, builds media plans, and manages campaign pacing, ensuring tactical execution and optimization align with the approved inventory, audience, and channel strategyFoster Omnichannel Mentorship: Train internal operators on how to execute cutting-edge, audience-first strategies that maintain consistency from pre-sales vision through in-market deliverySkills7+ years of experience in planning and managing digital media campaignsDeep experience with Google Ads and Meta Business Suite is requiredAdvanced familiarity with The Trade Desk or similar enterprise-level DSPs is highly desiredHold (or are ready to renew) advanced certifications in Google Ads, GA4, and Meta BlueprintExperience in multi-touch attribution (MTA) or Media Mix Modeling (MMM) is a significant plusElite written and verbal communication skillsBenefits$100 monthly wellness stipend to support what keeps you grounded—mentally, emotionally, physically, spiritually, financially..$200 monthly home office stipend to help you set up your perfect space.Self-managed time off + 12 paid holidays + paid parental leave + 3 days to volunteer for causes you care about.Inclusive paid leave policies—including for miscarriage and abortion.401(k) with a 3% company match, employer contributions into your HSA account, and full access to LinkedIn Learning to support your personal and professional growth.Medical PPO & dental at 90% employer-paid, 70% of dependent premiums covered, Medical HDHP covered at 100% for employees and 70% of dependent premiums covered, plus long-term disability, life insurance (up to $50K), and options to customize your plan.Access to a robust Employee Assistance Program (EAP) whenever you need it.$2,000 employee referral bonus for every successful hire.Enjoy flexible schedules that let you balance life and work with ease.Company OverviewChoozle is an independent and self-service digital advertising software platform. It was founded in 2012, and is headquartered in Denver, Colorado, USA, with a workforce of 51-200 employees. Its website is http://www.choozle.com.