[Remote] Director, Marketing Technology & Operations

Note: The job is a remote job and is open to candidates in USA. RSAC is the premier series of global events and year‑round learning for the cybersecurity community. We are seeking a Director of Marketing Technology & Operations to build and optimize our marketing technology infrastructure while owning the operations and performance of email and website, ensuring our marketing systems are scalable and integrated for effective execution.ResponsibilitiesBuild and manage the marketing technology stack including HubSpot, CMS platform, future CRM systems, marketing analytics tools (Google Analytics, Google Tag Manager), and other marketing softwareEvaluate and recommend new technologies and tools to enhance marketing capabilities, automation, and efficiencyManage relationships with technology vendors and partners to ensure service quality and contract optimizationOwn website operations including content updates, design changes, page creation, and ongoing site maintenance to support marketing initiatives and business needsManage operations and production for email in HubSpot, including deliverability, and technical troubleshootingDevelop and optimize workflows and processes to enhance efficiency and productivity across marketing channels, ideally leveraging AISupport cross-functional stakeholders with technical enablement, training, etc. when rolling out new tools and processesOversee tracking and analysis of email performance data. Recommend testing strategies to improveOversee website performance metrics including traffic, engagement, conversion rates, page speed, and user experience, driving continuous optimizationDevelop and execute SEO and GEO/AEO strategies including site architecture optimization, technical SEO, content structure, and keyword targeting to drive organic traffic and search visibilitySkillsProven expertise building and managing marketing technology stacks at scaleProficiency in marketing automation platforms (HubSpot preferred), CRM systems (e.g. Salesforce) and data analytic tools (e.g. Google Tag Manager)Experience with web content management systems (e.g., WordPress) and web analytics (Google Analytics 4)Deep understanding of SEO principles, site architecture, and organic search optimizationStrong collaboration and communication skills, with the ability to translate technical concepts for non-technical audiencesKnowledge of marketing compliance and data privacy regulationsStrong analytical skills and the ability to interpret marketing data to make informed decisions10+ years of experience in marketing operations, marketing technology, or digital marketing, with a track record of increasing responsibilityExperience working in consumer subscriptions, B2B SaaS, and technology companies strongly preferredCertifications in marketing automation and project management desiredBenefitsEmployer‑subsidised medical, dental, and vision insurance401K retirement employer matchHome office equipment stipend and monthly technology stipendThirteen paid holidays per calendar yearFlexible personal time offAnnual employee bonus dependent on company and personal performanceAnnual company-wide offsiteWe are a fully remote team operating across the United States, giving our employees the flexibility to work from wherever they choose.Company OverviewAs the cybersecurity industry's convening authority, RSAC brings together diverse minds to exchange perspectives, knowledge, and ideas—providing a year-round platform for uniting and advancing the cybersecurity community with the goal of creating a safer society. It was founded in 1991, and is headquartered in San Francisco, California, USA, with a workforce of 51-200 employees. Its website is http://www.rsaconference.com.