[Remote] Director Marketing - Landscape

Note: The job is a remote job and is open to candidates in USA. AstroTurf is the industry leader in premium synthetic turf, trusted by top athletes and architects. They are seeking a Director of Marketing for Landscape Turf, responsible for overseeing the full marketing function including strategy, demand generation, and customer experience.ResponsibilitiesBrand strategy, positioning, and messaging for SYNLawnAnnual and quarterly campaign planning across channelsMarket segmentation, ICP definition, and content strategyDemand generation — paid media, email, SEO, and digitalWebsite management, social media, and PRConference and trade show planning and executionMarketing attribution, campaign ROI, and budget trackingBrand health metrics and audience insightsReporting cadence to CMO and leadershipCustomer journey mapping and Voice of Customer programsNPS / CSAT insight to action plansRetention marketing and lifecycle programsSkillsBachelor's Degree preferred; HS diploma/GED requiredMBA or advanced degree in marketing, business, or related fieldExperience in building materials, construction, outdoor or sports industryFamiliarity with HubSpot, Salesforce, or similar CRM / MAP platformsBackground in both B2B and B2C environmentsExperience with brand equity research or VoC programsConference and event marketing experience4–6+ years of marketing experience, B2B or B2CProven track record running integrated campaigns end-to-endStrong grasp of demand gen, SEO, and digital marketingComfortable with data — attribution, dashboards, and budget managementExcellent communicator — written, verbal, and visualSelf-starter who can operate with autonomy and move fastExperience managing agencies, vendors, and contractorsCompany OverviewAstroTurf is the leading manufacturer of artificial turf products against a multitude of applications and uses. It is a sub-organization of SportGroup Holding. It was founded in 1964, and is headquartered in Dalton, Georgia, USA, with a workforce of 201-500 employees. Its website is https://www.astroturf.com/.