[Remote] Director, Marketing Communications
Note: The job is a remote job and is open to candidates in USA. Meso Scale Diagnostics, LLC is seeking a Director of Marketing Communications to lead their MarCom team. This role involves overseeing content marketing, campaigns, events, and collaborating with Product and Digital Marketing to execute strategic omnichannel campaigns.ResponsibilitiesPartner with Product Marketing and Digital Marketing teams to drive integrated campaigns that align with business priorities and messaging strategyEnsure company presence at appropriate tradeshows, symposia, and webinarsProject manage campaigns and events, overseeing all aspects from planning through execution and follow-upEnsure campaigns and event marketing efforts are consistent, measurable, and brand-aligned across all channelsOwn the global content calendar and oversee creation of white papers, publication reviews, blog posts, videos, emails, social media, infographics, and moreGenerate content for diverse channels but not limited to web, email, events, and advertisingDrive search-optimized content strategies that generate qualified inbound traffic and support lead generation goalsRefine and enforce brand standards (tone, visual identity, naming conventions, templates, etc.) across internal and external communicationsServe as brand steward, ensuring consistency across marketing collateralManage media partner relationships to encourage the development of earned media opportunities and representationCultivate thought leadership via scientific content and leveraging customers for seminars, webinars, and symposiaLead and mentor a small, high-output MarCom team across content, event, and campaign management and regional marketingWork closely with Digital Marketing, Product Marketing, and commercial teams to ensure integrated, cross-channel executionDefine and track KPIs for MarCom performance: engagement, brand awareness, conversion, and content effectivenessSkillsBachelor's degree in life sciences, marketing, or related field requiredA minimum of 10 years of experience in marketing communications in the life sciences, diagnostics, biotech, or pharma industriesA minimum of five years of management experienceDemonstrated experience leading brand strategy and messaging development for B2B life science audiencesExperience with Salesforce, Marketo/Pardot, HubSpot, or similar marketing platformsExperience managing vendors, budgets, and performance analyticsScientific fluency and ability to translate complex concepts into engaging, customer-centric messagingStrong leadership skills with demonstrated knowledge and understanding of staff management practices and processes and the ability to establish accountabilities and expectations and manage performance to achieve resultsA professional presence and strong interpersonal skills for interacting in a courteous, timely, and diplomatic manner with all levels of employees as well as other parties/stakeholders involved with the companyDemonstrated propensity to be creative, collaborative, proactive, and self-motivated in the execution and completion of assigned accountabilitiesStrong business acumen, negotiation and mediation skills, as well as a demonstrated attention to detail and a focus on achieving quality outcomes. Ability to build/foster relationshipsDemonstrated critical thinking and analytical skills, as well as the ability to handle complex situations and demonstrate sound judgment and problem-solvingExcellent organizational, planning, and time management skills with the ability to manage multiple and often changing priorities and issues of varying complexity, while meeting time-sensitive deadlines and deliverablesExcellent written and verbal communication skillsAbility to travel that can include overnight stays and working outside normal business hours as neededAdvanced degree preferredBenefitsEmployees may qualify for a discretionary or non-discretionary bonus in addition to their base salary.Medical, dental, and vision coverage, along with prescription benefits.We provide a 401(k) plan with company matchingFlexible spending accountsCompany-paid short- and long-term disability insuranceGroup life and accidental death and dismemberment insurancePaid vacationPaid sick leavePaid holidaysPaid parental leaveEmployee assistance programFitness club membership contributionPet insuranceIdentity theft protectionHome and auto insurance discountsOptional supplemental life insuranceCompany OverviewFounded in 1995, Meso Scale Discovery (MSD) is a global leader in the development, manufacture, and commercialization of innovative assays and instruments for the measurement of molecules in biological samples. It was founded in 1995, and is headquartered in Rockville, Maryland, USA, with a workforce of 1001-5000 employees. Its website is https://www.mesoscale.com.