[Remote] Director, Marketing and Sales Strategy
Note: The job is a remote job and is open to candidates in USA. Newsweek is a global media organization that has earned audience trust for over 90 years. They are seeking a senior marketing leader for Adprime to define market positioning, drive revenue growth, and enhance client relationships in the digital advertising ecosystem.ResponsibilitiesDefine and own Adprime’s positioning in a competitive landscape that includes DSPs, SSPs, and ad exchangesTranslate complex capabilities such as first party data, AI, dynamic targeting, and supply and demand dynamics into clear and compelling messagingDevelop a consistent and differentiated narrative used across sales, clients, and external channelsAct as a core partner to the pre-sales team in shaping pitches, proposals, and go-to-market strategiesBuild and refine sales materials, case studies, and storytelling frameworks that improve win ratesContinuously iterate messaging based on deal feedback, objections, and client insightsContribute directly to pipeline acceleration and revenue growthCollaborate with client service teams to strengthen onboarding, communication, and long-term engagementIdentify opportunities to support upsell and cross sell through stronger positioning and storytellingTranslate performance into compelling client narratives and success storiesLead PR and external communication efforts to position Adprime as a credible voice in digital advertisingBuild executive visibility through thought leadership, content, and industry engagementIncrease brand recognition and trust across agencies, brands, and partnersDefine and execute a social media strategy focused on credibility, insights, and engagement rather than volumePromote Adprime’s capabilities, people, and client successesEngage with industry conversations and amplify the company’s voiceOwn the Adprime website as a core commercial assetEnsure it clearly communicates value propositions, supports sales conversations, and reflects positioningMaintain consistency across all brand touchpoints including decks, materials, and external communicationsDevelop strategies to drive referrals, client advocacy, and organic growthTurn clients and partners into promoters of Adprime’s capabilitiesLeverage relationships across the advertising ecosystem to expand reach and credibilityShape messaging that resonates with both sides of the marketplace including advertisers, agencies, publishers, and partnersEnsure Adprime’s value is clearly understood across demand and supply stakeholdersSkills8 or more years of experience in marketing, commercial strategy, or sales enablement within digital advertising or ad techStrong understanding of the ad tech ecosystem including DSPs, SSPs, ad exchanges, and programmaticProven ability to influence revenue through positioning, storytelling, and sales supportExperience working closely with sales and client facing teamsExceptional communication and narrative building skillsAbility to operate both strategically and hands on in a lean environmentCompany OverviewNewsweek is a media organization, bringing high-quality journalism to readers around the globe. It was founded in 1933, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is http://www.newsweek.com.