[Remote] Director Marketing Analytics

Note: The job is a remote job and is open to candidates in USA. Marqeta is seeking a Director of Marketing Analytics to serve as the intelligence backbone of their go-to-market engine. This senior leadership role focuses on defining marketing's contribution to revenue, building analytical infrastructure, and partnering across various departments to influence investment and growth decisions.ResponsibilitiesDefine and own Marqeta's B2B marketing attribution strategy and partner with RevOps and Finance to land a measurement framework that Sales and the C-suite trust and useBuild the connective tissue between marketing programs, media investments and revenue outcomes: pipeline sourced, pipeline influenced, deal velocity, win rate by segment, and CAC by channelLead a team of marketing analysts, establishing operating rhythms, analytic standards, and career development frameworksServe as a senior strategic voice in GTM planning, bringing data-driven POVs to budget allocation, channel strategy, ICP prioritization, and campaign investment decisionsPartner with Demand Generation, Product Marketing, and Brand teams to design measurement frameworks and testing protocolsOwn executive-level marketing reporting to the CMO, CFO, and Board: translate complex data into clear narratives about where marketing is creating enterprise valueBuild and maintain the marketing data infrastructure in partnership with Data Engineering, ensuring clean, unified data across Salesforce, Marketo, paid channels, and intent platformsDevelop forecasting models that project Enterprise NAL pipeline contribution from marketing investments, informing quarterly planning and headcount decisionsLead the marketing org's AI and automation strategy for analytics, identifying where machine learning, predictive scoring, and AI-generated insights can accelerate speed-to-insightEstablish a culture of experimentation by designing statistically valid tests across channels and campaigns, and building institutional knowledge from resultsSkills10+ years in Enterprise B2B marketing analytics, GTM analytics, or growth analytics, with at least 3 years in a people leadership roleExperience with complex B2B GTM motions including ABM, enterprise sales cycles, partner-influenced deals, and multi-stakeholder buying journeysDeep expertise in B2B attribution modeling: you understand the fundamental challenges of attributing revenue in long sales cycles with multiple buying group touches, and you have built models that balance rigor with organizational adoptionStrong command of how marketing fits into the full revenue engine — you can speak fluently with Sales, Finance, and RevOps about pipeline, coverage ratios, CAC, LTV, and go-to-market efficiencyProven ability to influence strategy: you don't just report what happened, you shape what happens next. You've used data to shift budget (such as Events, Paid Media, etc), change channel mix, or redirect a program — and you can point to the outcomeProficiency with the core marketing and revenue tech stack: Salesforce, Marketo (or HubSpot), BI tools (Tableau, Looker, or equivalent), data warehousing (Snowflake, BigQuery, or similar), and familiarity with ABM/GTM software (Demandbase, 6Sense, etc)Strong proficiency in SQL and experience working directly with warehouse data to validate models, investigate anomalies, and support ad hoc analysisComfortable with statistical modeling, regression analysis, and cohort analysis — you know when to use a model and when a well-structured spreadsheet is more persuasiveStrong communicator who can translate analytical complexity into executive-level narratives without losing nuanceExperience in fintech, payments, embedded finance, SaaS, or financial services strongly preferredFamiliarity with AI/ML applications in marketing analytics — predictive lead scoring, churn modeling, anomaly detection — and a point of view on where these create real leverage vs. hypeComfortable operating in ambiguity, building programs from scratch, and operating without a fully defined playbookBenefitsAnnual bonuses to eligible employees, rewarding both individual performance and the success of the entire companyMultiple health insurance optionsFlexible time off – take what you needRetirement savings program with company contribution and after tax contributionsEquity in a publicly-traded company and an Employee Stock Purchase ProgramFamily-forming benefits, fertility support, and up to 20 weeks of Parental LeaveFree therapy sessions, financial and professional coaching, and legal adviceMonthly stipend to support our remote work modelAnnual “development dollars” to support our people growth and developmentCompany OverviewMarqeta is a card issuing platform that provides infrastructure and tools to help companies build and manage payment programs. It was founded in 2010, and is headquartered in Oakland, California, USA, with a workforce of 501-1000 employees. Its website is https://www.marqeta.com.Company H1B SponsorshipMarqeta has a track record of offering H1B sponsorships, with 3 in 2026, 57 in 2025, 75 in 2024, 44 in 2023, 122 in 2022, 70 in 2021, 28 in 2020. Please note that this does not guarantee sponsorship for this specific role.