[Remote] Director, Lifecycle Marketing | Home Services

Note: The job is a remote job and is open to candidates in USA. Red Ventures is a global portfolio of high-growth companies, and they are seeking a Director of Lifecycle Marketing to lead customer engagement and lifecycle marketing across the Allconnect Group. This role will focus on building a high-performing team and executing data-driven CRM strategies to enhance customer relationships and drive measurable growth in engagement and loyalty.ResponsibilitiesLead and develop a small, high-performing team, providing mentorship, clear direction, and career growth opportunitiesDefine and own the CRM strategy for Allconnect, aligning lifecycle marketing programs with business growth objectivesApply analytical rigor and creative problem-solving to advance personalization, segmentation, predictive modeling, and customer journey design—maximizing LTV, revenue from Email/SMS, and return visitor growthBuild and maintain reporting frameworks to track CRM performance against KPIs, delivering actionable insights to guide investment and strategyLead A/B and multivariate testing to optimize campaign performance and validate decision-makingExecute and optimize customer journeys across email, SMS, push, and other owned channels—driving measurable engagement, retention, and revenuePartner closely with Product and Sales leadership to align CRM with lead management, conversion efforts, and pipeline accelerationStay ahead of industry trends and innovations, including AI adoption and emerging CRM tools, to ensure Allconnect remains at the forefront of lifecycle marketingSkills5+ years of experience in CRM, lifecycle, or retention marketing, with at least 2 years in a leadership roleProven track record of driving measurable business results through CRM strategies and execution at scaleDirect experience managing and growing a small team, with a focus on coaching, performance management, and team developmentDeep expertise in email, SMS, push, and cross-channel lifecycle marketing; experience with leading CRM/marketing automation platformsStrong analytical mindset with experience applying segmentation, personalization, and testing methodologiesDemonstrated ability to partner across functions to align marketing with revenue impactExperience managing in a high-growth, fast-paced environment where hands-on execution is as important as strategyStrong project management skills, with the ability to prioritize and deliver on multiple initiatives simultaneouslyExcellent communication skills, with the ability to translate data and insights into actionable strategiesBonus points if experience with IterableBenefitsAnnual bonusEquityHealth Insurance Coverage (medical, dental, and vision)Life InsuranceShort and Long-Term Disability InsuranceFlexible Spending AccountsHoliday Pay401(k) with matchEmployee Assistance ProgramPaid Parental Bonding Benefit ProgramFlexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.Company OverviewA portfolio of influential brands, digital platforms, and strategic partnerships that help people make life's most important decisions. It was founded in 2000, and is headquartered in Fort Mill, South Carolina, USA, with a workforce of 1001-5000 employees. Its website is http://www.redventures.com.