[Remote] Director, Integrated Marketing — Advanced Hydration

Note: The job is a remote job and is open to candidates in USA. The Coca-Cola Company is a dynamic organization seeking a Director of Integrated Marketing for its Advanced Hydration portfolio. This role is responsible for developing and executing integrated marketing strategies across multiple bottling partners, ensuring effective local-market execution and strong cross-functional collaboration.ResponsibilitiesOwn and deliver the integrated marketing strategy and annual activation plan for the Advanced Hydration portfolio (BODYARMOR, POWERADE, vitaminwater, smartwater) across multiple bottlersTranslate national brand and partnership strategies into localized, in-market programs that drive consumer awareness, education, trial, and consistent executionLead bottler-facing marketing communication—aligning bottler leadership and field teams to priorities, timelines, assets, and execution standardsServe as the subject-matter expert on bottler and customer passion points, influencing behaviors and activating programs through collaboration and negotiationIdentify and implement high-impact local marketing opportunities, including experiential, sampling, sponsorship, athlete, and retail activation programsPartner cross-functionally with Brand, Media, PR, Social, Shopper Marketing, Consumer Insights, Commercial, and Franchise Leadership to deliver integrated plans across all consumer touchpointsManage the integrated marketing budget for the territory, including planning, allocation, tracking, and reconciliationOversee campaign and program measurement, delivering clear KPIs, post-program recaps, actionable learnings, and recommendations to senior leadershipEnsure bottlers are fully equipped with tools, assets, and playbooks to execute programs with speed, quality, and consistencySkillsBachelor's degree in Marketing, Business, or a related field8+ years of experience in integrated marketing, field/experiential marketing, shopper marketing, or partnership marketing within a complex, matrixed organization (CPG or beverage strongly preferred)Location: Northeast Region (must be in NH, NY, or NJ, or PA)Proven ability to translate brand strategy into effective local-market execution across in-store, experiential, digital, and social channelsStrong experience working with bottlers, distributors, or franchise partners, influencing execution without direct authorityDemonstrated capability managing marketing budgets, performance measurement, and executive-level recapsExcellent communication, collaboration, and stakeholder influence skillsHighly organized self-starter with the ability to manage multiple priorities and move quickly from strategy to executionStrong analytical skills with proficiency in Excel and PowerPointWillingness to travel up to ~50% to support bottler engagement and in-market executionBenefitsA full range of medical, financial, and/or other benefits, dependent on the position, is offered.Relocation Provided: YesCompany OverviewThe Coca-Cola Company is a soft drink manufacturer & distributor that makes a variety of soft drinks, including diet coke and regular coke. It was founded in 1892, and is headquartered in Atlanta, Georgia, USA, with a workforce of 10001+ employees. Its website is https://www.coca-colacompany.com/.