[Remote] Director, Growth Marketing

Note: The job is a remote job and is open to candidates in USA. GrowthZone is a B2B SaaS company that builds software for associations and membership organizations. They are seeking a Director of Growth Marketing to lead their demand generation efforts, focusing on new-business pipeline and integrating various marketing channels to optimize conversion and nurture prospects.ResponsibilitiesOwn integrated, multi-channel demand — paid search and social, SEO, lifecycle/email, content syndication, and webinars — run as differentiated programs across our verticals rather than one generic funnelOwn the channel mix, budget allocation, and the testing roadmap that moves cost per acquisition (CAC) and pipeline efficiencyRun a continuous CRO program across the website, landing pages, forms, and the full funnel — hypothesis design, A/B testing, and a prioritized experiment backlog that turns traffic into marketing qualified leads (MQLs) and pipelineBuild lifecycle nurture that moves prospects from first touch to sales-ready, working with our content resources to identify and develop vertical-focused and persona-based lead magnets and sequence them into journey-mapped tracksOwn marketing-sourced new-business pipelineExecute the demand programs that win switchers — competitor-conquesting and 'alternatives to' search, comparison and switch content, and displacement campaigns — against the positioning owned by Product MarketingPartner with Product Marketing to set up a future product-led growth (PLG) motion, and collaborate with partner marketing on co-marketing programs that drive partner-sourced and influenced pipelineOwn GrowthZone's presence on G2, Capterra, and peer sites — category placement, review generation, profile optimization, and buyer-intent data to fuel targetingOwn the demand strategy around a high-volume event calendar — pre show targeting and meeting-booking, on-site lead capture, and post-event nurture — with cost per-lead and pipeline-per-event accountabilityTreat AI as core infrastructure, not a novelty. Deploy it across the funnel for campaign and content velocity, personalization, scoring, and analysisOwn full-funnel reporting and attribution — a trustworthy, source-of-truth view of pipeline contribution by channel and campaign, with the rigor to make reported sourcing reflect realityBuild, coach, and scale a high-performing growth team, and translate marketing performance into language the revenue org and executive team act onSkills7+ years in B2B SaaS growth or demand-generation marketing; 2+ years leading and developing teams (more for the Senior Director level)HubSpot proficiency is essential — it's our core marketing automation and CRM stack, and you'll be hands-on from campaign build and workflows to reporting and attributionA track record of owning a new-business pipeline or revenue number — not just MQL volumeHands-on command of digital demand channels (paid search, paid social, SEO, lifecycle/email) with the budget discipline to allocate across themStrong conversion rate optimization and experimentation chops, with funnel results to show for itExperience building content-led nurture programs in partnership with a content team or agency, including persona- and vertical-specific lead magnetsExperience marketing a vertical or multi-segment SaaS product, ideally in a replacement or displacement marketHands-on with the channels that matter here — software review sites (G2, Capterra) and trade shows/eventsFluency with modern marketing AI tools (including assistants such as Claude) and data fluency across CAC, pipeline, conversion, and attributionExperience marketing to associations, chambers, nonprofits, or other membership-based and vertically defined marketsPartner or channel marketing experienceBenefits401(k) with immediate vesting and company match from day oneEmployee referral bonusesMedical and dental coverage with generous company premium contributionsHSA and FSA with company contributionsCompany-paid Critical Illness, Long-Term Disability, Basic Life & AD&D, and EAP coverageResponsible Time Off (RTO)13 paid holidaysPaid Volunteer Time Off (VTO)Employee-led groups fostering an inclusive, connected workplaceCompany OverviewGrowthZone, the providers of software and technology solutions for associations and chambers of commerce. It was founded in 1996, and is headquartered in Nisswa, Minnesota, USA, with a workforce of 51-200 employees. Its website is https://www.growthzone.com/.