[Remote] Director, Growth Marketing

Note: The job is a remote job and is open to candidates in USA. True Classic is hiring a Director of Growth Marketing to drive new and repeat customer revenue through various media channels. In this performance-focused role, you will collaborate with the Head of Marketing to optimize campaigns, manage affiliate partnerships, and implement growth strategies that align with the company's objectives.ResponsibilitiesPlan, execute, and optimize campaigns across Meta, Google, YouTube, TikTok, and affiliate networksManage media budgets, pacing, and efficiency to deliver on CAC, ROAS, and retention goalsConduct ongoing creative and audience testing across funnel stagesLeverage analytics to inform optimizations and scale what’s workingManage True Classic’s affiliate program with a focus on quality, ROI-driven partnershipsCollaborate with agencies, influencers, and publishers to generate conversionsEvaluate and optimize commission structures to improve return on spendSupport campaign and flow strategy across owned media channels (e.g., email, SMS, app push)Partner with creative and lifecycle teams to deploy full-funnel strategies and increase repurchase rate and LTVTranslate performance insights into actionable briefs for internal and external partnersBuild and maintain dashboards tracking spend, CAC, ROAS, retention, and LTVSurface insights and trends to inform weekly optimizations and executive-level strategySupport budgeting, forecasting, and pacing processes in collaboration with the Head of Marketing, CEO and FinanceHelp implement systems and processes to operationalize growth (e.g., reporting frameworks, A/B testing protocols, creative tagging systems)Ensure scalable workflows are in place for campaign deployment, performance tracking, and learning documentationPartner to develop and iterate on performance-driven assetsWork closely to validate campaign performance and attributionAlign on budget pacing, ROI, and scenario planningShare performance insights to optimize lifecycle and post-purchase experiencesAlign on product launches and hero product campaignsSkills5+ years of hands-on experience in growth or performance marketing, ideally in DTC e-commerceExpertise in campaign management across Meta, Google, YouTube, and TikTokExperience managing affiliate programs and platforms (e.g., Impact, ShareASale)Strong understanding of full-funnel strategy, attribution models, and lifecycle optimizationData-driven mindset with experience using reporting tools and performance dashboardsAbility to collaborate cross-functionally and turn insights into action quicklyExperience in high-growth eCommerce, ideally in apparel, lifestyle, or CPGProficiency in attribution platforms such as Triple Whale, Rockerbox, or NorthbeamFamiliarity with GA4 and event-based tracking frameworksExperience working in hybrid or remote environments with cross-functional teamsBenefitsCompetitive salary + quarterly performance bonusUnlimited PTO and sick timeCompany medical, dental, and vision insurance$100/month Wellness StipendFree Employee Assistance Program (EAP)$100/month Work From Home Stipend$1,000/year True Classic merchandise allowance401(k) plan with 3% company matchCompany OverviewTrue Classic is an e-commerce platform that offers a wide range of tees for men. It was founded in 2019, and is headquartered in Los Angeles, California, USA, with a workforce of 51-200 employees. Its website is https://trueclassictees.com/.