[Remote] Director, Global Brand Marketing

Note: The job is a remote job and is open to candidates in USA. Jackson James is a fast-scaling performance apparel and active lifestyle brand seeking a Director of Global Brand Marketing. This role focuses on defining and scaling the brand's creative direction, storytelling, and cultural expression across various platforms and campaigns.ResponsibilitiesOwn the end-to-end brand, content, and cultural system, defining how the brand is expressed across all consumer touchpointsCreativeDefine and evolve brand voice, identity, and storytelling systemLead integrated campaigns and cultural brand momentsEnsure consistent brand expression across all channelsOwn social and content strategy across key platforms (IG, TikTok, YouTube)Build a scalable, high-output content engine tied to product and cultureMaintain always-on storytelling aligned to launches and campaignsScale athlete and creator programs into a structured cultural channelEmbed creators into organic and paid storytellingStrengthen community engagement and brand affinityLead go-to-market storytelling for key product launchesPartner with Growth to align brand and performance executionBuild repeatable campaign systems tied to product cadenceSkills7–12+ years marketing experience, including senior brand/content leadershipExperience building brand systems in consumer businesses ($50M–$500M+)Strong track record in integrated brand + content + storytellingExperience leading creator, influencer, or athlete-led programsBackground in apparel, fitness, sport, outdoor, or lifestyle brands preferredExperience in high-growth or globally scaled consumer brands strongly valuedBrand / Content Director at a global apparel or outdoor brandSenior brand leader in high-growth DTC or performance businessesAgency strategist who has led major consumer brand accountsMarketing leader from culturally influential sport or lifestyle brandsCompany OverviewJackson James is a niche technology talent partner, collaborating with organizations globally to find the very best candidates for both full-time positions and contract roles. It was founded in 2024, and is headquartered in , with a workforce of 11-50 employees. Its website is http://www.jacksonjames.com.