[Remote] Director, Events Marketing Strategy
Note: The job is a remote job and is open to candidates in USA. JD Power is a leader in providing data and analytics for the automotive industry, and they are seeking a Director of Events Marketing Strategy. This role is responsible for shaping and leading an enterprise-wide events strategy to enhance brand authority and drive measurable revenue growth and market engagement.ResponsibilitiesSet and lead a commercially driven global events strategy that delivers revenue growth, pipeline contribution, and brand valueOwn the end-to-end events portfolio, with clear accountability for strategy, execution, performance measurement, and optimization, including senior-level internal eventsBring strong financial discipline across the events portfolio, with accountability for budgeting, forecasting, cost control, and profitabilityDefine and embed a cohesive brand strategy for events, ensuring consistent, high-impact brand expression across markets and audiencesShape event agendas and speaker strategy by identifying high-value industry voices, partnering with speakers on content and preparation, delivering a strong on-site speaker experience, and building long-term relationships that enhance the quality and influence of our eventsDevelop engaging content ideas and agendas for internal events that align to business priorities, support leadership objectives, and create a high-quality experience for attendeesDevelop and monetize event propositions, owning all revenue streams including sponsorship, ticketing, and any partner investmentEnsure events are fully integrated into the go-to-market strategy, working closely with Brand & Content, Growth Marketing, and Commercial Marketing Leads to drive demand and pipeline outcomesEstablish and report against clear performance metrics, including revenue, margin, sponsorship yield, brand impact, and ROISet the standard for operational excellence across the full event lifecycle, ensuring planning, delivery, and follow-up are executed with rigor and consistency, and that the attendee experience reflects the quality of the JD Power brand at every stageLead and develop a high-performing events team and partner ecosystem, ensuring best-in-class deliveryProvide strong strategic leadership to the team, setting a clear vision, raising the bar on performance, and ensuring priorities, accountability, and outcomes are aligned to business goalsBuild and develop a high-caliber team, with a strong focus on growth, succession, and capability building to meet both current priorities and future business needsCreate an environment of high-performance and continuous development through coaching, clear expectations, timely feedback, and meaningful stretch opportunitiesFoster a collaborative, enterprise-minded culture that encourages ownership, innovation, and shared accountability for delivering commercial impactSkillsExperience in commercially successful, brand-led events with clear revenue and ROI outcomesStrong commercial acumen, with strong financial discipline and experience managing complex budgets and revenue targetsDemonstrated ability to translate brand strategy into compelling narratives and experiences that influence perception and behaviorExcellent stakeholder management and negotiation skills, with the ability to influence at senior levelAbility to manage multiple high-value programs in a fast-paced environment while maintaining financial and brand controlCommercially minded, results-driven, and focused on delivering high-impact, on-brand experiences that support business growthCompany OverviewJD Power is a proven leader in business-critical data and intelligence to drive auto-related decisions with confidence and clarity. It was founded in 1968, and is headquartered in Troy, MI, US, with a workforce of 1001-5000 employees. Its website is http://JDPower.com.