[Remote] Director, Enterprise Product Marketing

Note: The job is a remote job and is open to candidates in USA. Instacart is transforming the grocery industry by providing essential services that customers rely on for their grocery and household needs. They are seeking a Director of B2B Enterprise Product Marketing to develop a unified go-to-market strategy for their enterprise platform, enhance market presence, and lead a high-performing product marketing team.ResponsibilitiesA unified go-to-market strategy for the enterprise platform that is adopted by Product, BD, and Customer Success as the definitive playbook—giving each team clear positioning, messaging, and campaign tools to win deals and grow adoptionA differentiated market presence for Instacart’s enterprise solutions, built through compelling thought leadership narratives, multi-channel campaigns, and industry authority that make Instacart the go-to name for grocery retailers evaluating ecommerce and fulfillment partnersA high-performing, respected product marketing team—four direct reports who are well-integrated into the commercial organization, operating with clarity on priorities, and recognized as indispensable contributors to Instacart’s B2B successA sales pipeline meaningfully moved by marketing, with awareness and lead-gen campaigns across events, paid media, content, PR, webinars, and partnerships that are measurably converting interest into conversationsA global market entry foundation, with regional strategies developed and tested that support Instacart Enterprise’s expansion beyond existing marketsSkills10+ years of B2B marketing experience at a SaaS company, with demonstrated ownership of product marketing across multiple product linesPeople management experience, with a track record of growing and developing marketing teamsProven ability to build and execute full-scale, multi-channel B2B campaigns that drive both awareness and qualified lead generationStrong written and verbal communication skills—able to distill complex technical topics into clear, compelling narratives for senior audiences including C-suiteExperience developing effective positioning, messaging frameworks, and thought leadership strategies that translate into sales enablement materialsAbility to manage multiple high-stakes projects simultaneously, prioritize effectively, and influence cross-functional stakeholders without direct authorityComfortable operating independently and collaboratively in a fast-paced, high-growth environment with shifting prioritiesHigh proficiency with Google Slides and comfort with basic marketing analyticsExperience marketing to retailers or grocery audiences, with an understanding of their unique business challenges and buying cyclesFamiliarity marketing to a range of company sizes, from large enterprises to SMBsBackground in a high-growth startup or scale-up environmentTechnical proficiency that enables effective partnership with product and engineering teamsBenefitsInstacart provides highly market-competitive compensation and benefits in each location where our employees work.This role is eligible for a new hire equity grant as well as annual refresh grants.Please read more about our benefits offerings here (https://instacart.careers/taste-of-instacart/).Instacart is a Flex First teamOur employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events.Company OverviewInstacart is an online grocery platform that offers same-day delivery and pickup services for retailers and consumers. It was founded in 2012, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.instacart.com.Company H1B SponsorshipInstacart has a track record of offering H1B sponsorships, with 23 in 2026, 152 in 2025, 173 in 2024, 109 in 2023, 159 in 2022, 170 in 2021, 59 in 2020. Please note that this does not guarantee sponsorship for this specific role.