[Remote] Director - Digital Product Content & Merchandising

Note: The job is a remote job and is open to candidates in USA. TestEquity LLC is seeking a Director of Digital Product Content & Merchandising to lead the digital product experience across ecommerce channels. This role is responsible for overseeing digital product content strategy, merchandising optimization, and performance insights to drive traffic, engagement, conversion, and revenue growth.ResponsibilitiesDefine and evolve digital product content standards across categories to improve discoverability, conversion, and customer confidenceEnsure digital product content is complete, accurate, enriched, and optimized prior to product launchEstablish category-specific attribute standards, taxonomy strategies, and content requirements that support navigation, filtering, SEO, and AI-driven discoveryOwn digital content readiness standards including imagery, enhanced content, specifications, feature/benefit messaging, comparison content, videos, and supporting assetsDevelop scalable supplier onboarding and digital content acquisition processes to improve efficiency and speed-to-marketPartner with suppliers and merchants to prioritize product content enhancements based on customer needs and business impactDevelop governance processes and scorecards to measure content quality, completeness, and consistencyIdentify and remediate digital content gaps impacting conversion, discoverability, or customer experienceDevelop and execute digital merchandising strategies across categories and brandsOwn and optimize the end-to-end product discovery experience across navigation, filtering, faceting, and onsite searchImprove SEO performance across product detail pages (PDPs), category pages, and search experiencesOptimize content and structured data for AI-powered search and emerging digital commerce experiencesDrive product placement, recommendation, cross-sell, and upsell strategiesMonitor search behavior, customer intent trends, and product findability metrics to improve customer journeys and conversionAnalyze category, brand, customer, and product performance trends to identify optimization opportunitiesLeverage Google Analytics, ecommerce insights, and behavioral data to improve digital merchandising and product content effectivenessDevelop KPIs, dashboards, and performance reporting across discoverability, engagement, conversion, and content qualityLead testing and experimentation initiatives to improve product presentation and customer engagementTranslate insights into prioritized actions that improve traffic, conversion, and revenue performancePartner with Merchandising, and Marketing teams to improve digital shopping experiencesDefine best practices for PDP experiences and digital product storytellingSupport personalization and recommendation initiatives that improve customer engagementDrive alignment between supplier content, merchandising strategy, and customer-facing digital experiencesInfluence roadmap prioritization for digital merchandising and product content capabilitiesIndirectly and directly responsible for product qualityOther duties as assignedSkills8+ years of ecommerce, digital merchandising, product content, or digital experience leadershipStrong understanding of ecommerce conversion optimization, SEO, onsite search, taxonomy, and customer journey strategyExperience developing scalable product content governance and merchandising processesStrong analytical skills with experience leveraging Google Analytics and ecommerce performance dataProven ability to lead cross-functional initiatives and influence stakeholders across business and technology teamsExperience partnering with suppliers, merchants, and ecommerce teams to improve digital product experiencesUnderstanding of AI-driven search, structured product data, and emerging ecommerce technologies preferredUnderstanding of AI-driven search, structured product data, and emerging ecommerce technologiesCompany OverviewTestEquity is one of the industry’s largest authorized distributors of test & measurement solutions & production supplies. It was founded in 1971, and is headquartered in Moorpark, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.testequity.com/.