[Remote] Director, Demand Marketing (Remote)

Note: The job is a remote job and is open to candidates in USA. Cengage is a global education technology company dedicated to helping students discover the power and joy of learning. The Director of Demand Marketing will lead the strategy for customer acquisition and oversee the execution of multi-channel demand campaigns to drive revenue growth and optimize campaign performance.ResponsibilitiesLead the end-to-end strategy for building a robust pipeline of new institutional customers across prioritized product areas and customer segmentsTranslate growth goals into targeted GTM campaign strategies that increase marketing-sourced pipeline, accelerate conversion, and support revenue growthLead the planning, prioritization, and execution of integrated, multi-channel demand campaigns including email, paid media, SEO, SEM, webinars, and third-party channelsUse behavioral and intent data to continuously optimize campaign performanceIdentify and implement B to B customer-centric initiatives appropriate for a strategic enterprise buyerAlign with Sales leadership to ensure seamless handoff of leads and high-impact follow-up motionsPartner with Revenue Operations to forecast, track, and improve pipeline contribution and conversion ratesCollaborate closely with Product Marketing to translate GTM messaging into compelling, audience-specific campaign contentCoordination with Marketing Ops to ensure appropriate prioritization and executionDevelop strategies for senior leader decision-makers, buying groups and enterprise buyer behaviorsCoordinate with analytics and digital leads to implement campaign logic and personalization strategies that improve engagement and conversion metricsLead a team of marketing managers to accelerate our demand generation capabilities and build and implement a sophisticated, multi-channel B to B campaignPartner with campaign specialists aligned to demand efforts responsible for prioritizing initiatives, defining team workflows, and driving execution through collaborative leadershipEmbed testing, automation, ABM and intent-based targeting into campaign frameworksStay current on digital demand trends and integrate guidelines into campaign executionDrive continuous innovation to improve lead quality, and conversion ratesSkillsBachelor's degree in marketing, business, or related field; advanced degree a plusMinimum of 8 years of experience in demand generation or growth marketing, with a strong focus on acquisition strategies and pipeline developmentExperience in B to B demand marketing, preferably with senior partners and complex salesExperience owning and delivering marketing-sourced pipeline and revenue goalsDeep experience with multi-channel demand campaigns, marketing automation, segmentation, and conversion optimizationStrong ability to partner cross-functionally across Product, Sales, RevOps, and Brand functionsExcellent analytical and decision-making skills; experience working with marketing and sales performance dashboards and Key Performance Indicators (KPIs)Experience working in a matrixed or squad-based team model, with the ability to lead through influenceFamiliarity with key marketing platforms and tools (e.g., Salesforce, Google Ads, LinkedIn Campaign Manager etc.)Strong written and verbal communication skills with the ability to adapt messaging for the market and craft clear value propositions and calls to actionSelf-starter approach with a passion for innovation, testing, and performance-based marketing executionHigh learning agility for a market that in a state of changeExperience leading a team of marketers and coaching and guiding the team through campaign execution and their own career pathsBenefitsParticipate in the company’s discretionary incentive bonus programTotal Rewards package designed to support and empower our employeesCompany OverviewCengage, a global edtech company, supports learners, educators and institutions across more than 100 countries. It was founded in 1903, and is headquartered in Boston, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is https://www.cengagegroup.com/.Company H1B SponsorshipCengage has a track record of offering H1B sponsorships, with 2 in 2026, 17 in 2025, 6 in 2024, 21 in 2023, 19 in 2022, 16 in 2021, 56 in 2020. Please note that this does not guarantee sponsorship for this specific role.