[Remote] Director, Customer Marketing & Intelligence

Note: The job is a remote job and is open to candidates in USA. Housecall Pro is a company dedicated to supporting home service professionals across America. As the Director of Customer Marketing & Intelligence, you will lead the Pro lifecycle, utilizing data-driven strategies to enhance customer engagement and retention while collaborating with various teams to maximize lifetime value.ResponsibilitiesDefine and articulate the strategic vision for the end-to-end Pro journey, ensuring alignment with HCP’s growth and retention objectivesOversee the development of AI-first programs in partnership with Sales and Product to nurture prospects through the early enrollment journeyDesign and execute multi-channel onboarding experiences that drive fast time-to-value and early Pro engagementPartner with Sales and Success leaders to drive expansion in LTV via automated upsell and proactive retention strategiesLead the team in executing segment-specific strategies to drive growth and deeper penetration in priority customer segmentsCollaborate with MarTech and Tooling teams to stand up a scalable, AI-driven toolset for personalized programs across email, SMS, and in-app channelsEstablish KPIs and metrics to monitor conversion, activation, and churn, making data-driven adjustments to improve outcomesOversee the strategy and execution of the Pro-to-Pro referral program to drive organic acquisitionEncourage a culture of innovation by continuously testing, learning, and optimizing through high-velocity experimentationServe as the key representative for lifecycle strategy at executive meetings, advocating for the systems and partnerships needed to scaleSkills7–12+ years of experience in growth marketing, lifecycle marketing, or CRM, ideally within a SaaS or marketplace businessExperience in data-driven marketing and analyticsTrack record of impacting customer metrics like retention, lifetime value, and conversionDeep omni-channel fluency across email, SMS, in-app, push, and chat (i.e. CRM tools, Marketing Automation Platforms, CMS)Proven experience driving team efficiency or output quality through the strategic use of AI tools and automationPrevious experience managing and building high-performing marketing teamsStrong analytical orientation with the ability to move from customer insight to execution briefsExperience with SMB customer bases or field services/trades audience is a strong plusBachelor's degree or equivalent work experienceTrack record of integrating AI and emerging technologies into organizational strategy and operations to accelerate innovation and scaleHands-on experience with AI or ML-driven lifecycle tools (i.e. predictive churn models, propensity models, next-best-action agents)Systems thinker who can bring momentum to complex, multi-stakeholder initiativesHigh level of ownership and an obsession with finding friction-less solutions for our ProsAnalytically rigorous and customer-obsessed; able to zoom out to strategy and zoom in to campaign detailsBenefitsA generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)Paid holidays and flexible, take-it-as-you-need-it paid time offEquity in a rapidly growing startup backed by top-tier VCsMonthly tech reimbursementsHealth care insurance (medical, dental, vision, disability)Employee assistance program401(K)Flexible time offPaid parental leaveTech reimbursementOther company benefitsCompany OverviewHousecall Pro is a developer of a mobile software platform used to connect back-end business operations and homeowners. It was founded in 2013, and is headquartered in Denver, Colorado, USA, with a workforce of 1001-5000 employees. Its website is http://www.housecallpro.com.