[Remote] Director, CRM Marketing

Note: The job is a remote job and is open to candidates in USA. PrizePicks is the fastest-growing sports company in North America, recognized for its leading platform in Daily Fantasy Sports. The Director of CRM Marketing will own and lead the end-to-end CRM function, focusing on driving activation, engagement, and retention through targeted, data-driven messaging while leading a high-performing team and collaborating cross-functionally.ResponsibilitiesLead the development of advanced segmentation frameworks and targeting logic to deliver highly relevant messagingOwn personalization strategy across channels, leveraging behavioral, transactional, and predictive dataContinuously refine audience strategies to improve engagement, conversion, and retention outcomesDrive forward real-time messaging capabilities and effectivenessOversee planning and execution of CRM campaigns across all owned channels (email, push, SMS, in-app)Drive channel optimization strategies, ensuring the right message reaches the right player at the right timePartner with Creative and Brand teams to ensure messaging aligns with voice, tone, and brand standardsOwn the CRM testing roadmap, including A/B and multivariate testing strategiesEstablish a culture of experimentation to continuously improve campaign performance and player experienceLeverage insights from testing to inform broader marketing and product strategiesPartner closely with Product and REI teams to support retention and reactivation initiativesCollaborate with Analytics to define success metrics, measure lift, and identify growth opportunitiesAlign with broader Marketing (Creative, Social, Product Marketing) to ensure cohesive player communicationDefine and track KPIs tied to engagement, participation, retention, and incremental liftEvaluate CRM effectiveness based on its ability to drive meaningful behavioral changeProvide regular reporting and strategic recommendations to senior leadershipBuild, lead, and develop a high-performing CRM teamEstablish clear priorities, workflows, and accountability across the functionFoster a data-driven, test-and-learn culture within the teamSkills8–12+ years of experience in CRM, retention, or performance marketing, within gaming, DFS, or sports betting is a plusProven experience leading CRM strategy and teams at scaleDeep expertise in segmentation, targeting, and personalization strategiesStrong experience with CRM and marketing automation platforms (Braze highly preferred)Experience in managing a broader CRM tech stackDemonstrated ability to build testing roadmaps and drive data-informed decision-makingStrong analytical mindset with experience leveraging data to drive marketing performanceExperience working cross-functionally with Product, Analytics, and Marketing teamsExcellent leadership, communication, and stakeholder management skillsFamiliarity with DFS or sports gaming industry strongly preferredBenefitsCompany-subsidized medical, dental, & vision plans401(k) plan with company matchAnnual bonusFlexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)Generous paid leave programs, including 16-week paid parental leave and disability benefitsWorkplace flexibility and modern work schedules focused on getting the job done, not hours clockedCompany-wide in-person events and team outingsLifestyle enhancement programCompany equipment provided (Windows & Mac options)Annual performance reviews with opportunities for growth and career developmentCompany OverviewPrizePicks is a mobile app platform that covers sports betting of leagues. It was founded in 2015, and is headquartered in Atlanta, Georgia, USA, with a workforce of 501-1000 employees. Its website is https://prizepicks.com.