[Remote] Director, Content Strategy & Thought Leadership

Note: The job is a remote job and is open to candidates in USA. Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. They are seeking a Director, Content Strategy & Thought Leadership to advance their brand and reputation through impactful storytelling and integrated marketing initiatives across various channels.ResponsibilitiesDevelop and execute an integrated content strategy across digital, social, experiential, and print to produce brand-aligned content that increases awareness, affinity, and association with our brand pillars through a thought leadership lensDesign an omnichannel content calendar to bring the content strategy to life while also maximizing the value of reports, events, and other key activities, collaborating with Internal and External CommunicationsInform and implement SEO, AEO, and other digital reputation strategies via PESOCraft integrated campaigns centered around key moments, such as conferences and report releasesEstablish a data-driven approach to content development and performance, leveraging analytics, testing, and emerging digital trendsEnsure all content aligns with our voice, tone, and messaging framework, editing content as neededLead executive thought leadership planning and execution for the CEO and other key C-suite leaders through ghostwriting, editorial planning, and ongoing audience developmentIdentify and prioritize conferences, industry events, awards, and forums where Risepoint and its leaders can build meaningful visibility and credibilityManage the full lifecycle of event participation — from abstract submissions and speaker prep to logistics, on-site presence, and post-event content amplificationCollaborate with Public Affairs and our PR agency to shape and support executive public appearances, including podcast features, media interviews, byline opportunities, and speaking engagementsSkills10+ years of experience in thought leadership, content strategy, marketing, or a closely related field — ideally with exposure to more than one of these disciplinesDemonstrated ability to build and execute full brand campaigns from concept to completion, with a working understanding of how AEO and SEO inform content strategyExperience developing social media channel strategies (LinkedIn and YouTube experience especially valued) that support integrated campaignsA track record of building compelling executive thought leadership presences and collaborating with PR teams on earned media effortsThe ability to translate narrative and positioning into content and campaigns that move audiencesExceptional writing skills — you can capture each leader's unique voice and the brand's voice, leveraging each as appropriateExperience owning content calendars across multiple channels and keeping complex workstreams on trackComfort with measurement and reporting, and an understanding of how paid fits into a broader brand strategyFamiliarity with the conference and podcast landscape in education, technology, or a similarly ideas-driven industryBackground in B2B, higher education, or EdTechDirect experience partnering with or supporting a senior leader on communications planning and executionFamiliarity with analytics platforms and a habit of letting data inform decisionsCompany OverviewRisepoint partners with universities to create online degree programs and offers recruitment marketing and admissions services. It was founded in 2007, and is headquartered in Dallas, Texas, USA, with a workforce of 1001-5000 employees. Its website is https://risepoint.com.