[Remote] Director, Category Growth (General Manager)
Note: The job is a remote job and is open to candidates in USA. StockX is a Detroit-based technology leader in the online marketplace connecting buyers and sellers of high-demand consumer goods. The Director, Category Growth (General Manager) will oversee a major category vertical, managing P&L, developing strategies, and leading cross-functional teams to drive growth and engagement.ResponsibilitiesOwn revenue, contribution margin, liquidity, and growth targets for your verticalDevelop annual and multi-year business plans, forecasts, and investment casesAllocate resources across acquisition, retention, and engagement to maximize ROIDrive pricing, incentives, and promotional strategies aligned to marketplace healthDefine the long-term category vision, positioning, and competitive differentiationIdentify expansion opportunities across adjacent segments, geographies, and seller tiersEstablish scalable supply acquisition and retention strategiesContinuously assess competitive dynamics and evolving cultural trendsArchitect the playbook for acquiring, activating, and retaining high-value sellers and creatorsEnsure balanced marketplace dynamics between supply depth and demand velocityPartner with Growth and Marketing to stimulate demand moments and category engagementImplement structural improvements that increase conversion, retention, and monetizationInfluence Product roadmap to improve seller tooling, pricing mechanics, discovery, and trust featuresPartner with Marketing to launch culturally relevant campaigns and high-impact momentsCollaborate with Operations to optimize onboarding, seller support, and fulfillment performanceRepresent your vertical in executive planning, QBRs, and strategic reviewsHire and develop Category Managers and supporting roles as the vertical scalesEstablish operating cadence, reporting frameworks, and performance management systemsBuild repeatable GTM playbooks that can be deployed across additional categoriesFoster a culture of accountability, experimentation, and community authenticityAct as the senior face of StockX within your categoryโs ecosystemBuild relationships with top sellers, shops, creators, and community leadersEnsure platform growth remains culturally credible and aligned with community normsSkills10+ years of experience in marketplace leadership, category general management, business development, or growth roles within consumer tech or two-sided platformsDemonstrated ownership of revenue or P&L-level outcomesProven track record of scaling a vertical, marketplace segment, or new business lineStrong executive presence and experience influencing cross-functional roadmapsDeep fluency in marketplace mechanics: liquidity, take rate, CAC/LTV, cohort behavior, supply elasticityExperienced people leader with a track record of building high-performing teamsDeep connection to culture-driven or enthusiast categoriesBenefitsBenefits (e.g., medical, dental)EquityDiscretionary bonusesCompany OverviewStockX is an online marketplace to buy and sell limited edition and high demand sneakers. It was founded in 2015, and is headquartered in Detroit, Michigan, USA, with a workforce of 1001-5000 employees. Its website is https://stockx.com/.Company H1B SponsorshipStockX has a track record of offering H1B sponsorships, with 3 in 2025, 7 in 2024, 4 in 2023, 17 in 2022, 24 in 2021, 5 in 2020. Please note that this does not guarantee sponsorship for this specific role.