[Remote] Director, Brand Media

Note: The job is a remote job and is open to candidates in USA. H&R Block is a leader in tax preparation and financial services, dedicated to helping clients and communities. The Director, Brand Media will develop and execute brand media strategies across various channels to enhance brand awareness and drive customer growth. This role requires collaboration with multiple teams and the ability to balance creativity with data-driven decision-making.ResponsibilitiesDefine and lead brand media strategy to drive awareness and consideration across enterprise prioritiesOwn integrated media planning and activation across TV, streaming, gaming, audio, OOH, and custom brand partnershipsDesign and optimize reach and frequency strategies to maximize audience impact and media efficiencyDrive new customer growth by delivering measurable increases in walk-ins, calls, app engagement, and .com trafficPartner with Analytics to measure impact and continuously improve media performance through data and insightsLead external media agencies and partners, ensuring high-quality execution, innovation, and valueCollaborate cross-functionally with Brand, Creative, Performance Marketing, Product, and Retail teams to deliver cohesive, integrated campaignsBuild and develop a high-performing team, fostering accountability, growth, and strong executionSkillsBachelor's degree in a related field or the equivalent through a combination of education and related work experience10+ years of experience in media strategy, planning, or marketing, including deep expertise in brand mediaProven experience managing large-scale, multi-channel media investments (TV, streaming, audio, OOH, etc.)Experience delivering both brand impact and measurable business outcomes, especially customer acquisitionStrong understanding of media measurement, attribution, and marketing performance frameworksExperience leading agencies and cross-functional teams in complex, matrixed environmentsAbility to balance creative thinking with analytical rigor to drive business resultsBenefitsQualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverageCan participate in the H&R Block Retirement Savings Plan (401(k) Plan)The Employee Assistance Program(virtual) fitness center programsThe associate discount programAre automatically enrolled in Business Travel Accident InsuranceReceive Associate Tax Prep benefitCompany OverviewH&R Block is a tax solutions provider that offers tax returns, filings, and advisory services for individuals and businesses. It is a sub-organization of Ameriprise Financial. It was founded in 1955, and is headquartered in Kansas City, Missouri, USA, with a workforce of 10001+ employees. Its website is https://www.hrblock.com.