[Remote] Director, Analytics

Note: The job is a remote job and is open to candidates in USA. Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. The Director of Performance Marketing Science is responsible for defining and advancing performance measurement strategy across client engagements, owning the end-to-end performance ecosystem and applying advanced analytics to measure marketing effectiveness.ResponsibilitiesDefine and lead analytics strategy across accounts, ensuring understanding of client goals and commercial prioritiesServe as senior analytics lead and trusted advisor to clients, influencing investment decisions through data-driven insightTranslate business objectives into structured measurement frameworks with clear KPIs across paid, owned, and earned channelsLead analytics strategy in new business pitches and RFPsPresent performance insights to senior client partners, authority, and strategic perspective in clear, commercially applicable narrativesCraft compelling storylines that connect analytics outcomes to revenue growth, market share impact, and competitive advantageDevelop and oversee advanced measurement frameworks across integrated campaigns, including digital, CRM, media, and offline programsEstablish standardized methodologies, baseline metrics, and taxonomies. Implement marketing mix modeling (MMM), multi-touch attribution (MTA), incrementality testing, uplift modeling, and geo-based experimentationEnsure rigorous QA processes, documentation standards, and governance protocols across analytics implementationsGuide integration of media platforms, CRM systems, CDPs, ad servers, and third-party healthcare datasets into unified analytics environmentsFamiliarity/ with Use SQL and Python and/or R to interrogate complex datasets and validate modeling approachesAdvance AI and machine learning capabilities within the analytics practice in partnership with Digital and Technology leadershipLead, mentor, and scale a high-performing team of analysts and managers, encouraging both technical carefulness and consultative thinkingEstablish best practices, and scalable frameworks to improve the analytics discipline across the organizationPromote a culture of curiosity, accountability, and progressMonitor latest analytics tools, modeling techniques, AI applications, and marketing technologiesEnsure Evoke remains at the forefront of healthcare marketing science and performance measurement developmentSkills7+ years of experience in marketing analytics, marketing science, or performance measurement, including agency and healthcare industry exposureDemonstrated experience leading and developing analytics teams (5+ direct/indirect reports preferred)Deep commercial experience in pharmaceutical, biotech, or medical device marketingUnderstanding of patient and healthcare provider behavior and healthcare data ecosystemsExperience working with healthcare and clinical data providers (e.g., Crossix, Komodo, IQVIA, or comparable)Proficiency in SQL and working knowledge of Python and/or R for statistical analysis and modelingProficiency with digital analytics platforms (e.g., GA4, Adobe Analytics) and tagging frameworks (e.g., GTM, server-side tracking)Willingness to travel as neededBenefitsAn exceptional range of flexible benefitsPersonal supportTailored learning and development opportunities all designed to help you realize your full potential both in life and at workCompany OverviewInizio Evoke is a healthcare marketing, communications, and transformation platform for growth through data-driven insight. It was founded in 2009, and is headquartered in London, England, GBR, with a workforce of 1001-5000 employees. Its website is https://www.inizioevoke.com.Company H1B SponsorshipInizio Evoke has a track record of offering H1B sponsorships, with 1 in 2022. Please note that this does not guarantee sponsorship for this specific role.