[Remote] Digital Strategist, Performance Marketing

Note: The job is a remote job and is open to candidates in USA. Valid is a seed-stage company headquartered in San Francisco, specializing in tech-enabled advertising for enterprise consumer customers. They are seeking a Digital Strategist, Performance Marketing to define marketing strategies, manage client accounts, and analyze market trends to optimize ad performance.ResponsibilitiesUnderstand a client’s business objectives and KPIsDefine strategy for the account based on budget and objectivesAnalyze results and in market trends to devise the best path forwardManage a team of marketers to use tooling you to deliver a best-in-class ads experienceInterface directly with clients on a weekly basisPresent reports, give update on campaigns, give guidance on using Valid tools and assistance on media related queriesBe the clients first and primary point of contact at ValidInterface directly with engineering & PMs to translate marketing processes into real productsSkillsStrong english and client-facing communication skills5+ years of performance marketing experience with at least 2+ years of full-funnel performance marketing experience within an agencyManage +$150,000/month of ad spend across the following platforms: Meta, TikTok, Google, Other advertising channelsComfortable analyzing data and deploying statistical methods to 'read the tea leaves' of an ad accountServed in client facing roles as senior POCManaged and hired a team of marketersAdvertising for mobile appsExperience with MMPs (Adjust, Appsflyer, AirBridge, Singular, etc.)AppleSearchAdsUnderstand SKAN and iOS attributionExperience with in-app growth analytics (tools like RevenueCat, Adapty, Mixpanel/Amplitude)Benefits401kHealthcareFSALunch (for in-person days)Annual company offsite - we gather in a new location each year to connect and celebrateWork on a global team with flexibility and a collaborative startup cultureCompany OverviewThe AI-enabled ad agency. It was founded in 2023, and is headquartered in San Francisco, California, USA, with a workforce of 11-50 employees. Its website is https://valid.co.