[Remote] Digital Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. L'Oréal is a leading beauty company dedicated to innovation and quality. The Digital Product Marketing Manager will drive the adoption and evolution of L'Oréal's digital ecosystem, translating complex product features into compelling value propositions and partnering with brands to enhance their digital presence.ResponsibilitiesOwn the internal product marketing narrative for digital website enhancements. Create high-impact Feature Playbooks, newsletters, demos, and educational materials that articulate the business value of new capabilities — ensuring the right brands are aware of, and activated on, the features most relevant to their goalsServe as the internal "product evangelist" — proactively advising brand stakeholders on which delivered features and capabilities are best suited to address their specific commercial challenges and brand objectives, rather than waiting for brands to come with fully formed requestsApproach go-to-market in an end-to-end manner, ensuring internal teams receive relevant, timely, and impactful communications that drive meaningful engagementHelp define key metrics for success and track progress against goals for product launches and in-market growth adoption of existing products or servicesPartner with brand stakeholders to deeply understand CX needs, translating those needs into well-structured, data-backed business cases for the Product Owner. You are responsible for architecting the analytical case (e.g., A/B testing potential, scalability, conversion impact) that enables the Product team to move from "Maybe" to "Yes."Thrive in ambiguity. Where processes, frameworks, or ways of working do not yet exist, you will create and establish them — bringing structure to new territory while remaining flexible as the landscape evolvesApply rigorous project management to coordinate simultaneous projects and workstreams, managing documentation, timelines, and cross-functional alignment required to scale innovation at speedCodify learnings from each engagement, crafting reusable templates and tools that can be adopted by brand teams or automated through AI solutionsAct as a hands-on power user of Salesforce Commerce Cloud (SFCC). You must be comfortable navigating Business Manager to educate teams on merchandising requirementsBuild trust-based, influential partnerships with site stakeholders. You are a leader at heart who can navigate a complex matrix, building consensus between technical roadmaps and brand commercial prioritiesSkillsCollege Degree5+ years of experience in Digital Product Marketing, E-commerce Strategy, or Product Management. You have a proven track record of managing feature rollouts and driving adoption in a multi-brand environmentHands-on expertise with Salesforce Commerce Cloud (SFCC) and the Business Manager interface is essentialDemonstrated ability to create structure from ambiguity. You are an expert at writing clear Business Requirement Documents (BRDs), User Stories, and project briefsStrong organizational skills with experience managing complex, multi-stakeholder work streams and centralized documentationProficiency in using data (GA4, platform KPIs) to build a commercial case and prove the value of digital featuresYou are a proactive, stakeholder-driven problem solver who enjoys building new processes to bridge gaps between teamsBenefitsMedicalDentalVision401KPension PlanHybrid Work Policy (3 Days in Office, 2 Days Work from Home)Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)VIP Access to L’Oréal’s Internal Shop for Discounted ProductsMonthly Mobile AllowanceUnlimited Access to E-learningsLunch & Learn SessionsMentorship ProgramsEmployee Resource Groups (Think Tanks and Innovation Squads)Access to Mental Health & Wellness ProgramsEmployees receive a stipend for L'Oréal productsDiscounted gym membershipsERGsCompany OverviewNo.1 Beauty Group Worldwide. No.1 most innovative company in Europe (Fortune's ranking). It was founded in 1995, and is headquartered in Petaling Jaya, Selangor, MYS, with a workforce of 10001+ employees. Its website is https://www.loreal.com/en/malaysia/.Company H1B SponsorshipL'Oréal has a track record of offering H1B sponsorships, with 2 in 2025, 1 in 2024, 6 in 2023, 1 in 2022, 3 in 2021, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.