[Remote] Digital Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. IDMWORKS is an award-winning identity and access management (IAM) solutions firm that has been serving a wide range of sectors since its inception in 2004. As a Digital Marketing Specialist, you will own the full digital presence and demand generation function, developing and executing marketing campaigns to drive business growth and increase brand awareness. You will work closely with cross-functional teams to ensure all campaigns align with strategic business objectives and utilize analytics to optimize performance.ResponsibilitiesPlan, execute, and optimize paid campaigns on LinkedIn (primary) and Google AdsManage audience segmentation targeting CISO, VP of IT, and IAM program leaders at mid-to-large enterprisesOwn campaign budget allocation, bidding strategy, and ROI reportingDevelop and A/B test ad creative, landing pages, and CTAsManage the IDMWORKS blog and editorial calendar with a focus on IAM, identity security, and compliance topicsDrive organic growth through on-page and technical SEO — keyword targeting, internal linking, meta optimization, and site healthCoordinate with external content writers and brief them on IAM-relevant topics (e.g., IGA, PAM, zero trust, CIAM)Repurpose content across formats: articles, social posts, email snippets, webinar assetsOwn the marketing automation platform (currently Salesforce Account Engagement / Pardot) including list management, segmentation, and lead scoringBuild and optimize nurture flows for MQL-to-SQL conversion across personas and buying stagesManage email campaigns for events, product launches, and partner co-marketingMaintain Salesforce CRM hygiene for marketing-sourced and marketing-influenced leadsOwn IDMWORKS LinkedIn presence — organic content calendar, sponsored posts, and follower growthDevelop post copy, coordinate graphics with design contractors, and schedule using scheduling toolsSupport executive LinkedIn presence for IDMWORKS leadership (ghostwriting, post review)Align social content to product launches, partner announcements, and thought leadership campaignsEnd-to-end execution of webinars including promotion, platform management (BrightTalk or similar), and post-event follow-up sequencesBuild lead capture and attribution for virtual events and partner co-branded webinarsWork with our web developer to oversee website content updates to support marketing initiatives, enhance user experience, and ensure consistent brand messagingMonitor site performance, implement improvements, and collaborate with internal teams on ongoing website enhancementsBuild and maintain a multi-channel performance dashboard tracking MQLs, CPL, pipeline influence, and channel ROIReport weekly to Director, Field & Partner Marketing and quarterly to CROUse data to drive optimization decisions — cut what doesn't work, double down on what doesSource and manage Upwork or agency contractors for design, content, landing page development, and Google Ads supportCreate briefs, review deliverables, and hold contractors to SLAsOther duties as assignedSkills3+ years of hands-on digital marketing experience in a B2B environment, with direct ownership of demand generation resultsDemonstrated experience with LinkedIn Ads and Google Ads — not just familiarity, but campaign setup, optimization, and ROI reportingExperience with a marketing automation platform (Pardot, HubSpot, Marketo, or equivalent)Working knowledge of SEO: keyword research, on-page optimization, and analytics interpretationProficiency with Google Analytics (GA4) and comfort building reports from raw dataStrong written communication — you can write compelling ad copy, email subject lines, and social posts without a committeeAbility to manage multiple campaigns simultaneously without losing attention to detail or performanceComfort working in a lean environment where you own your function end-to-endExperience marketing technology or cybersecurity products or servicesFamiliarity with IAM concepts (identity governance, PAM, zero trust, CIAM) — you don't need to be a practitioner, but you need to get up to speed fastExperience with Salesforce CRM (Sales Cloud) and understanding of the MQL-to-SQL handoff processHands-on use of AI tools (ChatGPT, Claude, Jasper, or similar) in marketing workflows — content drafting, campaign ideation, competitive researchExperience managing freelance/contractor relationships via Upwork or similarWebinar platform experience (BrightTalk, ON24, Zoom Webinars)Experience with Canva, scheduling tools, WordPress, Google Search Console, GA4, SEMrush or similar, Google Ads (Search, PMax), LinkedIn Campaign Manager, Clari Groove, & Salesforce Account Engagement (Pardot)Company OverviewA Miami, Fla.-based provider of identity and access management services It was founded in 2004, and is headquartered in Coral Gables, Florida, USA, with a workforce of 51-200 employees. Its website is http://www.idmworks.com/.