[Remote] Digital Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Avail Infrastructure Solutions is a global leader in automated repairs for pressure equipment with over 45 years of experience. They are seeking a Digital Marketing Specialist to lead the digital content strategy, manage communications, and drive marketing performance to support business growth across global markets.ResponsibilitiesDevelop and execute WSI's digital content strategy, ensuring consistent and engaging messaging across all channelsLead the development and maintenance of WSI's brand voice, ensuring a professional and industry leading presenceManage daily digital marketing operations across global markets, optimising campaigns to drive conversions and lead generationBuild and enhance WSI's digital brand through engaging and industry specific contentPlan and deliver structured content calendars across all platforms, aligning business prioritiesAnalyse campaign performance using data and analytics tools, providing insights and recommendations for improvementOwn and deliver a comprehensive LinkedIn strategy includingCreating and managing structured posting schedulesManaging executive LinkedIn profiles to build personal brands and industry visibilityCoordinating Sales team LinkedIn activityDevelop and manage an annual pipeline of white papers and case studies, including planning, stakeholder coordination, deadlines, and promotional strategies across LinkedIn and the company websiteRepresent the marketing function at events and conferences, actively engaging with prospects and stakeholders, and developing a strong understanding of WSI and it's offeringsCollaborate closely with the Sales team to support lead generation activities, including campaign execution, CRM usage, email marketing, and reporting on campaign impactBring innovation and energy to the role by identifying new marketing approaches, leveraging AI and emerging tools, and continuously improving ways of workingDesign and produce high quality digital assets (graphics, presentations, visual content) using tools (e.g., Adobe Creative Suite, PowerPoint), ensuring consistent and premium brand identitySkillsHands on experience in implementing, managing and optimising key digital marketing channels (e.g. social media, email, website, SEO)Proficiency in presentation and visual design tools, including PowerPoint and Adobe Creative Suite (Photoshop, Illustrator), Canva or equivalentExperience with CMS and website editing (e.g. Wordpress or equivalent)Experience using CRM and email marketing platforms (e.g. Salesforce, HubSpot, or similar)Experience managing social media strategy, particularly LinkedInStrong content creation and copywriting skills, with the ability to adapt tone and messaging for different audiences and platformsUniversity degree in Marketing, Business, Communications or a related fieldExperience in digital marketing, content strategy, and campaign execution, ideally within a B2B environmentHands on experience with CRM and marketing platformsCompany OverviewAvail Infrastructure Solutions provides infrastructure solutions support and services. It was founded in undefined, and is headquartered in Suwanee, Georgia, USA, with a workforce of 1001-5000 employees. Its website is https://www.availinfra.com.