[Remote] Digital Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Acara Solutions is seeking a Digital Marketing Specialist to work with their client headquartered in Boston, MA. This role involves providing full-service demand-generation to restaurants, utilizing various marketing tools and strategies to enhance user experience and meet customer goals.ResponsibilitiesBe the point of contact across onboarding, approvals and keeping customers informed on the latest and greatest with their marketing plansOwn the monthly marketing cycle - create the strategy, calendar, copy and designs for marketing campaigns across Email, SMS and Social, leveraging Toast's internal toolsSet up and maintain automations such as winback campaigns, receipt marketing and happy hour dealsExecute channel optimizations (SEO, Google Business Profile, website, listings) and design flyers or other printed collateral as neededReport & iterate - deliver monthly performance reports with clear insights; adjust tactics to hit customer goalsSkillsHigh School Diploma or GEDMinimum 2 years of experience with digital marketing toolsMinimum 2 years of experience interfacing with customers on a recurring basisA strong eye for design and ability to create visually appealing, user-friendly campaignsExcellent project management and communication skillsStrong attention to detail, problem-solving skills, and the ability to manage multiple projects simultaneouslyFamiliarity with the restaurant industry or small business marketing is a plusCompany OverviewAcara is a premier provider of recruiting and workforce solutions—we help companies compete for talent. It was founded in 1957, and is headquartered in Buffalo, New York, USA, with a workforce of 5001-10000 employees. Its website is https://acarasolutions.com/.