[Remote] Digital Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Oath is on a mission to help people live more intentionally by revolutionizing industries like legal services and financial planning. They are seeking a talented Digital Marketing Specialist to develop, execute, and optimize marketing campaigns across various platforms, focusing on data-driven decision-making and continuous improvement.ResponsibilitiesBuild, manage, and continuously optimize performance marketing campaigns across paid search, paid social, display, CTV, and other digital channels — with a focus on ROI and measurable growthOwn and allocate campaign budgets efficiently, making data-driven decisions to hit performance targets and reduce wasted spendDevelop and execute multi-channel marketing strategies that ensure consistent messaging, audience targeting, and performance tracking across every platform and touchpointConduct in-depth keyword research, audience segmentation, and competitor analysis to identify opportunities for growth and optimizationMonitor and analyze campaign performance daily, identifying trends, surfacing actionable insights, and delivering clear recommendations to improve resultsAnalyze and optimize CRM integrations, email marketing workflows, and marketing automations to improve efficiency and support lead nurturingPlan and execute A/B tests across ad creatives, landing pages, bidding strategies, and targeting — applying CRO best practices to improve conversion rates and campaign efficiencyImplement and maintain pixel tracking, UTM parameters, and tag management via Google Tag Manager to ensure accurate attribution and reportingLeverage analytics tools including Google Analytics and HubSpot to track user behavior, conversion funnels, and campaign attribution — translating data into clear, actionable reportingProactively identify opportunities to streamline processes and eliminate inefficiencies that impact revenue and cost — bringing solutions forward without being askedCollaborate closely with the graphic design team to develop compelling ad creatives and landing page experiencesContribute to the overall marketing strategy, providing data-driven insights and recommendationsSkillsBachelor's degree in Marketing, Business, or a related field2+ years of dedicated performance or growth marketing experienceProven experience in building, managing, and optimizing digital performance marketing campaigns with a strong understanding of ROI-driven strategiesHands-on experience with Google Ads, Meta Ads Manager, and other major ad platformsExperience with conversion rate optimization (CRO) techniquesFamiliarity with A/B testing platforms and methodologiesStrong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions and recommendationsDemonstrated experience developing and executing multi-channel marketing strategies that drive cohesive, cross-platform campaign performanceFamiliarity with pixel implementation, UTM tracking, and tag management tools such as Google Tag ManagerProficiency in using analytics tools (e.g., Google Analytics, Hubspot)Excellent communication skills, with the ability to articulate complex marketing concepts clearlyA self-starter mentality with the ability to work independently, take ownership of initiatives, and proactively identify efficiencies that have a direct impact on revenue growth and cost savings — without waiting to be directedA collaborative attitude and the ability to work effectively with cross-functional teamsExceptional organizational skills and the ability to independently manage multiple projects and deadlinesExperience writing performance-driven digital marketing copyKnowledge of SEO principles and how organic and paid strategies can work together to maximize visibility and trafficExposure to programmatic advertising or display campaigns beyond standard paid social and searchExperience in a startup or fast-paced environmentCompany OverviewOath is a law firm that renders complete, strategical and reasonable solutions on estate planning and attorney services. It was founded in 2010, and is headquartered in Oklahoma City, Oklahoma, USA, with a workforce of 51-200 employees. Its website is https://www.oath.law/.