[Remote] DIGITAL MARKETING SPECIALIST

Note: The job is a remote job and is open to candidates in USA. Sound Seal is a company seeking a Digital Marketing Specialist to support the execution of digital content across its portfolio of brands. The role involves managing website content, executing marketing campaigns through PPC, Email Marketing, and social media, while ensuring SEO best practices are followed.ResponsibilitiesManage website content, landing pages, and web data across Contao content management systemsResearch, implement, and optimize SEO keywords across the company’s websites and marketing materials, ensuring alignment with best practices for headers, metadata, and overall search visibilityPublish and maintain content within the company’s content management system (CMS)Make routine website updates such as product information changes, image swaps, copy edits, and content refreshesAssist with content quality checks and testing before content goes liveFlag issues, errors, or outdated content to the Director of Marketing TechnologiesMonitor and report on website performance metrics (e.g., traffic, engagement, conversions) to inform content improvementsUse tools like Google Analytics/Search Console to evaluate SEO and content effectivenessTroubleshoot minor CMS issues and coordinate with developers for more complex fixesPlan, build, and launch paid media campaigns across platforms such as Google Ads and LinkedInContinuously analyze paid acquisition performance (Google Ads/LinkedIn), deriving insights and recommendationsManage PPC campaign expenses, staying on budget, estimating monthly costs, and any reconciling discrepanciesDefine and refine audience targeting strategies, segmentation, retargeting, and lookalike audiencesTrack, report, and analyze website metrics and PPC initiatives and campaignsPerform ongoing paid keyword discovery, expansion, and optimizationEnsure proper tracking is in place (e.g., conversions, events, UTM parameters) to measure campaign effectivenessWork with marketing, sales, and product teams to gather information needed for content updatesCoordinate with content & design teams to ensure copy aligns with layouts and visualsFollow established workflows and timelines to support on-time content deliverySkills1–3 years of experience in digital marketing or a related field (SEO and/or PPC experience preferred; agency experience is a plus)Experience working with content management systems (CMS), preferably Contao and/or WordPressFamiliarity with marketing automation platforms (e.g., HubSpot)Proficiency in Microsoft Office and common collaboration tools (e.g., Teams, Slack, Asana)Strong writing, editing, and proofreading skillsStrong attention to detail and ability to follow established processes and guidelinesBasic understanding of SEO and paid media principles (keywords, metadata, campaign structure, etc.)Ability to manage multiple tasks and prioritize in a fast-paced environmentInternship or early career experience in digital marketing or content managementExposure to SEO fundamentalsExperience supporting B2B or technical products (manufacturing, construction, or architecture a plus)Familiarity with email marketing platforms or CRM tools (training provided)BenefitsCompetitive compensation packageComprehensive training programsCompany OverviewFrasch is an acoustical design company focused on the intersection of design, value and wellness, offering fresh solutions to enhance your workspace. It was founded in 2015, and is headquartered in Arlington, Texas, USA, with a workforce of 11-50 employees. Its website is https://frasch.co.



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