[Remote] Digital Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Gandy Ink is a company focused on enhancing its digital marketing presence, and they are seeking a Digital Marketing Specialist. This role is responsible for executing and optimizing digital marketing initiatives, managing website content, and improving digital visibility through various strategies including SEO and paid advertising.ResponsibilitiesManage and maintain website content, including creating, editing, and updating web pages and landing pagesExecute and optimize SEO and AI Search Optimization initiatives to improve visibility across traditional search engines and AI-powered search experiencesConduct keyword, topic, and content research to identify opportunities for organic growthOptimize website content, metadata, page structure, internal linking, and other on-page SEO elementsManage paid digital advertising campaigns across Google Ads, Meta Ads, and other approved platformsMonitor and optimize campaign performance through ongoing testing, audience targeting, budget management, and performance analysisTrack, analyze, and report on key digital marketing performance indicatorsDevelop and maintain digital marketing dashboards and reports to provide visibility into marketing performance and growth opportunitiesMonitor website performance and identify opportunities to improve user experience, lead generation, and conversion ratesCollaborate with the Marketing Department to obtain creative assets and ensure consistent brand representation across digital channelsSupport strategic growth initiatives through data-driven recommendations and executionStay current on digital marketing trends, search engine updates, AI search developments, advertising platforms, and industry best practicesOther duties as assignedSkillsBachelor's degree in Marketing, Business, Communications, Analytics, or a related field preferred3+ years of experience in digital marketing, SEO, paid advertising, website management, or a related fieldExperience managing Google Ads and Meta advertising campaignsStrong understanding of SEO principles, keyword research, content optimization, and search performance analysisUnderstanding of AI Search Optimization and how content is surfaced through AI-powered search experiencesExperience working with website content management systems (CMS)Proficiency with Google Analytics (GA4), Google Search Console, and digital marketing reporting toolsStrong analytical and problem-solving skills with the ability to interpret data and identify actionable insightsExperience tracking, measuring, and reporting marketing KPIs and campaign performanceExcellent organizational skills with the ability to manage multiple projects and priorities simultaneouslyStrong written and verbal communication skillsAbility to work independently while collaborating effectively across departmentsDetail-oriented with a focus on accuracy, continuous improvement, and resultsCompany OverviewGandy Ink offers screen-printing and embroidery on wearing apparels, as well as ad specialty items such as mugs, key chains, etc. It was founded in 1988, and is headquartered in San Angelo, Texas, USA, with a workforce of 51-200 employees. Its website is http://www.gandyink.com.