[Remote] Digital Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. DIRTT is a global leader in industrialized construction, empowering organizations to build adaptable interior environments. The Digital Marketing Specialist will be responsible for executing DIRTT’s digital marketing strategy across various channels, managing marketing automation, inbound lead management, and campaign execution to enhance customer engagement and conversion.ResponsibilitiesServe as the day-to-day manager of DIRTT’s HubSpot platform, including campaign architecture, platform administration, and reportingAssist the Director of Marketing in executing database maintenance, cleanup, and audience segmentation to ensure list health and targeting accuracyBuild and manage email marketing campaigns across all types: drip sequence (time-based), lead nurture (behavioral-based), promotional outbound, thought leadership, and e-newsletterDevelop and maintain landing pages, forms, and email templates within HubSpotManage lead scoring, audience segmentation, and marketing lifecycle stages to ensure leads are properly tracked through the marketing funnel, and report regularly on platform and database performance, campaign activity, and overall digital metrics within HubSpotManage all digital inbound lead inquiries daily within HubSpot, ensuring accurate qualification and timely routing of MQLs to the Sales teamCross-reference inbound leads against Salesforce data to prevent duplication of records already active in the pipeline, and ensuring clean and efficient lead flow between marketing and salesReport regularly on marketing lead pipeline activity to the Director of Marketing to monitor marketing funnel health and identify issues in the MQL to Sales processServe as a collaborative point of contact for the Sales team on inbound lead questions and challengesContribute to the development of digital campaigns that support marketing leads across Awareness, Consideration, and Decision stages of the customer marketing journey with DIRTTExecute approved campaign plans across relevant digital channels, managing timelines, assets, and performance, from launch through reportingDevelop strategic campaign briefs and execution plans that align digital tactics to defined audience segments and business goalsServe as the primary, internal, day-to-day liaison with third party SEO/SEM agenciesDevelop content briefs based on agency-directed content strategy recommendations, working with internal content development team member(s) to executeCoordinate on-page SEO updates and optimizations based on agency recommendationsMonitor organic search performance using GA4, Google Search Console, and other toolsStay current on evolving SEO best practices, including the impact of AI-generated search results on organic visibility and content strategyBuild and deliver regular performance reports across all digital channels, including email, organic search, paid media, and HubSpot campaign activityTranslate data into clear, actionable insights for marketing leadership, clearly communicating what is working, what is not, and recommended stepsTrack and report on defined KPIs tied to lead generation, marketing funnel contribution, and campaign engagement metricsSkills5-8 years of hands-on B2B digital marketing experience, with demonstrated depth across marketing automation, email marketing, and SEO program managementProficiency in HubSpot or an equivalent enterprise marketing automation platform requiredSolid working knowledge of SEO principles, GA4, and Google Search Console. Experience with Google Data Studio is a plusStrong project management skills with the ability to manage multiple campaigns, deadlines, and stakeholders simultaneouslyClear written communication skills, including the ability to write campaign briefs, develop content plans, and report on performance to leadership. B2B copywriting skills are a plusCustomer-first mindset with the ability to align digital tactics to audience needs across the entire customer buying journeyBachelor's degree in marketing or a related field, or equivalent combination of education and experienceBenefitsCompetitive base salary plus a variable pay (bonus) programEligibility to participate in DIRTT’s Employee Share Purchase PlanFor in-office roles: continental breakfast, coffee, tea, soda, daily hot cafeteria lunch, and snacksComprehensive health benefits, including medical, dental, and vision coverageDisability and insurance benefits, including short- and long-term disability, life insurance, dependent coverage, and voluntary options (may vary by location)Mental health and wellbeing support, including an Employee Assistance Program (EAP)A thorough and supportive onboarding program designed to set you up for successCompany OverviewNot just built for today. Building for tomorrow. DIRTT is a global leader in industrialized construction. It was founded in 2004, and is headquartered in Calgary, Alberta, CAN, with a workforce of 501-1000 employees. Its website is https://www.dirtt.com.