[Remote] Digital Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. American Federation for Children is building a national infrastructure for the Education Freedom Tax Credit, aiming to reshape how Americans give to education. The Digital Marketing Specialist will manage email marketing, oversee website content, and help establish organic social media channels, playing a vital role in the organization's communication strategy.ResponsibilitiesBuild, schedule, and deploy campaigns in Iterable across donor acquisition, nurture, re-engagement, and transactional flowsMaintain and improve our segmentation logic, ensuring the right message reaches the right audience at the right momentWrite and edit email copy, manage templates, and collaborate with the creative and content team on assetsTrack deliverability, open rates, click-through, and conversion — surface insights and iterate accordinglySupport the build-out of automated lifecycle sequences as the donor base scalesUpload and format blog posts, news items, and resource content in WordPress — on time, every timeMake routine content updates across the site: landing pages, FAQs, team bios, partner profiles, and morePartner with the SEO and content leads to implement on-page optimizations and ensure content is discoverableQA pages across browsers and devices; flag and coordinate fixes with the web platform teamMaintain an organized content calendar and publishing workflowRecommend and stand up the right channels for our audience based on where donors, advocates, and partners are most activeDevelop a content cadence and voice that reflects our brand and resonates with donors, advocates, and partnersCreate and schedule posts, source or produce supporting visuals, and engage with our communityTrack performance metrics and report on what is (and is not) working — then adjustCoordinate with the broader team to amplify campaigns, announcements, and partner momentsSupport campaign launches with digital assets, landing page coordination, and audience setupAssist with partner activation materials, event promotions, and paid media support as neededHelp maintain our marketing calendar and keep cross-channel efforts coordinatedJump into special projects when the team needs an extra set of skilled handsSkills3–5 years in digital marketing, with hands-on ownership of at least two of the core channels in this role (email, web, social)Direct experience with an email marketing platform — Iterable experience is a strong plusComfortable editing and publishing in WordPress or a comparable CMSSolid writing and copy-editing skills; able to adapt tone across channels and audiencesFamiliarity with basic analytics tools (Google Analytics, native platform dashboards) and a habit of using themExperience in nonprofit, advocacy, or cause-driven marketing is helpful but not requiredCompany OverviewThe American Federation for Children is breaking down barriers to educational choice by creating an education revolution. It was founded in 2010, and is headquartered in Washington, District of Columbia, USA, with a workforce of 11-50 employees. Its website is http://www.federationforchildren.org/.