[Remote] Digital Marketing Media Buyer & Planner

Note: The job is a remote job and is open to candidates in USA. Insurance Marketing Hub is a growing digital marketing company focused on building high-performance lead programs for financial advisors. They are seeking a Digital Marketing Media Buyer & Planner to own campaign strategy, execution, budget management, testing, optimization, and data analysis to drive successful media campaigns.ResponsibilitiesPlan, launch, and optimize paid media across Meta, Google Ads, YouTube, display, retargeting, and programmatic platformsTranslate business goals into media strategies with smart audience targeting, budget allocation, and bidding approachesOwn budget pacing, bid strategies, and allocation decisions across campaignsMaximize every dollar against defined KPIs —efficiency and lead quality both matterRun structured tests across audiences, creatives, placements, and landing pagesMonitor campaign performance multiple times daily and make data-driven decisions to improve resultsDig into CTR, CPC, CPL, ROAS, and conversion rates dailySurface insights that shape decisions — not just numbers on a slideCollaborate with internal teams to align media strategy, creative execution, tracking, and reportingSkills2–4+ years of hands-on paid media experience — Media buying, planning, paid search, or social campaign management in an agency or in-house settingDeep fluency in major ad platforms — Meta, Google Ads, Microsoft Ads, LinkedIn, and programmatic tools — inside and out, not just surface levelAnalytical mindset with a bias for action — You monitor campaigns multiple times daily because you want to know how they're performing, not because someone told you toSelf-directed and dependable — On a small remote team, everyone pulls their weight. You manage your own time, hit deadlines, and flag problems earlyCuriosity about what's next — You keep up with platform updates, new ad products, and emerging trends because staying current is a competitive advantageBenefitsWork from anywhere — 100% remote — no commute, no office politics, just focused work.Small, smart team — 11 people who know what they’re doing and genuinely enjoy working together.Full benefits package — Comprehensive health, dental, vision, and more.Company OverviewIMH isn’t your average lead provider. It was founded in undefined, and is headquartered in Richmond, VA, US, with a workforce of 2-10 employees. Its website is https://www.insurancemarketinghub.com/.