[Remote] Digital Marketing Manager, Startup Programs

Note: The job is a remote job and is open to candidates in USA. Maleda Tech is a leading customer experience software company seeking a Digital Marketing Manager for their Startup Programs. The role involves owning demand and lead generation campaigns across various channels to drive qualified leads and program signups, while collaborating with sales and marketing teams.ResponsibilitiesPlan, promote, and execute demand and lead generation marketing plans to drive program acquisition through paid media, webinars, and web placementsDesign and manage outbound lead generation campaigns across web, email, LinkedIn, social media, and paid advertising channelsSupport additional digital marketing efforts, including content creation, email marketing, social media strategy, and campaign analysisCraft clear, persuasive messaging tailored to distinct audience segmentsMonitor campaign performance metrics and iterate to optimize resultsCollaborate with sales, partnerships, and marketing teams to align on goals, lead quality, and follow-up strategiesUse marketing automation and CRM tools to manage campaigns and reportingSkills4+ years of relevant digital marketing experienceStrong understanding of startups and the startup ecosystemProven experience executing paid media, web, webinar, and other lead generating campaigns across channels such as LinkedIn, Reddit, and Product HuntStrong command of digital marketing channels including email marketing, social media outreach, paid ads, and content marketingProficiency with webinar platforms (Zoom, GoToWebinar, or similar) and marketing automation/CRM tools (Marketo, Salesforce)Excellent communication skills with strong copywriting abilityData-driven approach focused on tracking performance and optimizing campaignsProactive, self-motivated, organized, and comfortable working remotely with minimal supervisionMarketing copywriting expertiseBasic graphic design or video editing skillsDemonstrated success driving lead generation and increasing program signupsExperience with account based marketing campaigns on LinkedInCompany OverviewMaleda Technologies is a minority-owned company based in California that specializes in connecting highly skilled IT professionals from the US and Africa with different clients working in Silicon Valley, and beyond. It was founded in undefined, and is headquartered in Richmond, CA, US, with a workforce of 11-50 employees. Its website is https://www.maleda-tech.com/.