[Remote] Digital Marketing Manager - Americas

Note: The job is a remote job and is open to candidates in USA. Appspace is dedicated to enhancing work experiences globally and is seeking a Digital Marketing Manager to lead their paid media initiatives. The role focuses on managing significant advertising budgets across various channels to drive pipeline contributions and optimize website performance for conversions.ResponsibilitiesManage and allocate multi-channel paid media budgets across Google Ads (Search, Display, P-Max), LinkedIn Campaign Manager, 6sense, and Meta Ads—continuously rebalancing based on pipeline contribution and cost-per-opportunityBuild and maintain always-on advertising programs alongside point-in-time campaign bursts, ensuring consistent pipeline coverage throughout the fiscal yearDevelop quarterly paid media plans grounded in buyer persona research, intent data, and competitive analysis; translate strategy into channel-specific execution plans with clear KPIsDefine and own paid media KPIs: CTR, CPC, CPL, cost-per-MQL, cost-per-opportunity, ROAS, and pipeline-influenced revenue. Report weekly to senior leadershipRun structured A/B tests on ad copy, creative, audience segments, bidding strategies, and landing pages; document results and scale winners systematicallyDesign and test ad creative and copy by leveraging AI generation tools alongside content and design teams—using performance data to drive the next iteration of brand assetsLeverage B2B intent data and account-intelligence platforms (e.g., 6sense, Demandbase, Bombora) to build targeted ABM ad campaigns aligned with Sales outbound targetsStay current with platform algorithm changes (Google’s AI-driven bidding, LinkedIn audience expansion, Meta Advantage+) and adapt strategies proactivelyMeasure and monitor the Appspace website’s health, performance, and conversion rates; share regular dashboards with marketing leadership and stakeholdersOptimize web content, layout, structure, and UX for both human conversions (CRO) and AI-engine discoverability (SEO/AEO), ensuring Appspace surfaces across both traditional search and AI-powered discoveryManage and coordinate with Appspace’s external SEO agency—set deliverables, hold the agency accountable to results, and integrate SEO insights into paid media and content strategiesImplement and maintain website tracking through Google Tag ManagerFeed paid media performance data, search intent trends, and AI-discovery insights back into the content engine—partnering with creative, copywriting, and content teams so messaging continually evolves based on real-time market signalsWork hand-in-hand with Revenue Operations to manage multi-touch attribution models, ensuring all digital spend is mapped to pipeline velocity and closed-won revenueSupport integrated campaigns by handling all paid advertising components: planning, audience building, ad construction, trafficking, and measurementContribute to quarterly and annual marketing planning by providing paid media performance data and forward-looking budget recommendationsSkills5+ years managing substantial B2B SaaS paid media budgets with demonstrable results—specific experience driving pipeline from Google Ads, LinkedIn, and Meta is essentialHands-on use of AI-driven marketing workflows—ad copy generation, audience modeling, bid optimization, and creative testing at scaleExpert-level command of Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, GA4, GTM and SFDC reportingPractical experience using B2B intent platforms (6sense, Demandbase, or equivalent) to build targeted account-based campaigns in close partnership with SalesAbility to move beyond surface-level reporting—interpret multi-touch attribution, journey-aware bidding signals, and predictive analytics to make budget decisions with confidenceSolid understanding of CMS management, landing page builders (e.g., Unbounce, Webflow), and conversion rate optimization best practicesComfortable tying digital spend directly to pipeline and closed-won revenue; you speak the language of Sales and RevOps, not just marketingA bias for action and experimentation in a fast-changing landscape where AI platforms and buyer behaviors shift quicklyBenefitsCompetitive salariesMedical, dental and vision coverageDisability coverageEmployer paid life insuranceMental health resources401(k) planA fully paid parental leave programGenerous PTOFlexible work schedulesRemote work opportunitiesPaid company holidaysAppspace Quiet Fridays (No non-essential internal meetings scheduled)A casual dress work environmentCompany OverviewConnect your people, places, and spaces. It was founded in 2002, and is headquartered in Dallas, Texas, USA, with a workforce of 201-500 employees. Its website is https://www.appspace.com.