[Remote] Digital Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Care Access is working to improve health services and research accessibility globally. The Digital Marketing Manager will lead digital campaigns to enhance patient engagement and recruitment, focusing on data analysis and optimization of digital marketing strategies.ResponsibilitiesDevelop and implement digital marketing strategies to support patient recruitmentManage paid advertising campaigns across search, social, and display platformsAnalyze performance data to uncover actionable insights and drive channel optimizationsContinuously optimize social advertising efforts through A/B testing, audience refinement, and performance analysis to ensure alignment with organizational goalsActivate and grow overall channels used to reach our target audience digitally including programmatic, CTV, and other paid social channelsBuild strategies and activate full funnel campaigns, growing awareness of Care Access and our overall offeringsConduct deep dives into analytics to identify growth opportunities and refine targeting strategiesStrategically manage and allocate a multi-million-dollar digital marketing budget to maximize overall performanceWork with development and analytics teams to further build out our marketing automationAssist with additional project planning as neededContinuous A/B testing on email and SMS marketingSkillsExpertise in full funnel campaign strategy, including channels such as paid social, programmatic, and other marketing channelsPassion for data analysis and uncovering growth opportunitiesExperienced in building a multi-million dollar ad strategiesProactive problem-solver with excellent attention to detailAbility to lead cross-functional teams and manage multiple projectsBachelor's degree in marketing or a related field5+ years of experience in digital/performance marketing and performance optimizationBenefitsPaid Time Off (PTO) and Company Paid Holidays100% Employer paid medical, dental, and vision insurance plan optionsHealth Savings Account and Flexible Spending AccountsBi-weekly HSA employer contributionCompany paid Short-Term Disability and Long-Term Disability401(k) Retirement Plan, with Company MatchCompany OverviewCare Access helps people learn more about their health and participate in clinical research to help find new medicines and cures. It was founded in 2015, and is headquartered in Boston, Massachusetts, USA, with a workforce of 501-1000 employees. Its website is https://careaccess.com/.