[Remote] Digital Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Kapitus is a reliable name in small business financing, seeking an experienced Digital Marketing Manager to join their Marketing team. The role focuses on managing digital acquisition campaigns, optimizing SEM and SEO strategies, and driving user acquisition through data-driven decisions.ResponsibilitiesManage PPC campaigns across all search engines, and Retargeting and Video campaigns across all ad networksBuild online acquisition paths in collaboration with design and front end development teamCreate, manage, and optimize SEM campaigns to maximize return on ad spend (ROAS)Continually identify ad run experiments to improve spend performanceStay abreast of latest search marketing changes and best practicesDirectly manage SEM keywords, segments, ads, landing pagesCollaborate with content team and lead SEO strategy and execution for all digital propertiesManage external agencies as neededTrack and report all relevant SEM and SEO metrics to management and cross functional teamsOptimize and manage bids and run multi-variate testing for acquisition pathsReport and forecast spend and acquisition activityMonitor tracking, tags, and conversion goals, flagging implementation issuesWork with sales, IT and marketing team members to execute search marketing initiativesStay abreast of competitive changes and bring new ideas to the teamHelp with other marketing department functions as neededSkills5-8 years of hands-on experience managing AdWords, Bing Ads, retargeting, DisplayPrevious experience managing annual budgets upwards of $13MM2+ years of experience supervising search marketing and design teamsExperience with ad networks including those for display, native, direct and programmatic buysHand-on experience with tools like SEM Rush, SpyFu, Google Analytics and OptimizelyExperience with marketing automation software like HubSpot and CRMs like SalesforceDeep understanding of web data and ability to identify actionable insights from dataHighly analytical, adept at making business decisions based on dataSelf-starter with intellectual curiosity and problem solving attitudeDeep knowledge of latest tools, processes and best practices for maximizing online acquisitionExperience in building target segments, optimizing landing pages and using A/B and multivariate testing processesAbility to use AI tools or agents to support research, analysis, or reporting workflowsAbility to collaborate and communicate effectively across organizationBachelor's or Master's degree in Marketing, Business or related fieldCreative self-starter, team player with ability to multi-task and focusAbility to adapt quickly to a fast-paced entrepreneurial environmentExperience with SEM campaigns regarding services for small business ownersBenefitsAnnual Incentive Compensation Eligibility –Up to 10% annuallyHealth Insurance: Comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC), with various coverage levels available to meet the needs of our employees and their families. Additional perks through UHC include: Sweat Equity, free subscription to the Calm App, UHC rewards, Real Appeal, and Quit For Life.Flexible Spending Account: Set aside pre-tax dollars from your paycheck to pay for qualified out-of-pocket medical, dental, vision, pharmacy or dependent care expenses.Lifestyle Spending Account: Employer sponsored post-tax benefits that allow reimbursement for expenses related to physical, mental and financial well-being.100% Company Paid Insurances: Kapitus fully covers the cost of basic short-term and long-term disability insurance, as well as vision insurance, ensuring our employees have comprehensive protection without any personal expense.Voluntary Insurance: Supplemental life insurance as well as enhanced short- and long-term disability coverage are available through Mutual of Omaha, providing additional security for our employees. Additionally, Colonial Accident and Hospitalization insurances are also available, offering further protection against unforeseen events.Paid Maternity and Parental Leave: Beyond state-mandated leave policies, Kapitus provides company-paid maternity and parental leave, supporting our employees during important family milestones.Commuter Benefits: We offer pre-tax benefits on parking and commuter expenses to cover travel to and from work.LifeBalance Program: Enhance your lifestyle with our LifeBalance membership, which offers discounts on outdoor activities, the arts, health, and fitness. Additional benefits include:
+ Pet and car insurance discounts.
+ Financial services such as LegalShield.
+ Relaxation and stress management tools.Plum Benefits Discount Program: Access exclusive discounts on shows, travel, car rentals, and more, enriching your personal and family life.Tuition Reimbursement: Pursue further education with up to $5,000 annually in tuition reimbursement, plus opportunities to attend relevant conferences and career development events. Managed through our LSA plan, Kapitus Academy.Travel Reimbursement: We also offer travel reimbursement for all work-related travel, supporting your involvement in career and personal development activities.Paid Time Off and Sick Time.Retirement Benefits: Our 401K plan is managed through Fidelity. To support your long-term financial goals, the company provides a 25% match on your contributions, up to 6% of your annual salary.Company OverviewKapitus is a business loan provider dedicated to helping small and medium-sized businesses in their growth. It was founded in 2006, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is https://kapitus.com/.