[Remote] Digital Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Colibri Group is a pioneer of online professional education, serving over 1 million customers annually. They are seeking a data-driven Digital Marketing Manager to execute integrated marketing initiatives that enhance acquisition, engagement, and revenue across their healthcare continuing education brands.ResponsibilitiesDevelop, launch, and monitor integrated digital marketing campaigns tailored to healthcare professionals across multiple states and licensure requirementsCoordinate campaigns aligned with state-specific CE renewal cycles and deadlines as well as career stages and specialtiesManage campaign calendars, timelines, and structured A/B testing plans to optimize performance across channels (email, web, social)Partner cross functionally with content, design, web, and email teams to execute cohesive, multichannel marketing strategies, consistent with Colibri’s integrated GTM modelPartner with CRO SMEs to plan and execute conversion rate optimization testing across landing pages, websites, email funnels, and paid media pathwaysUse quantitative and qualitative tools (A/B tests, heatmaps, analytics) to identify friction points and optimize user flowBuild structured experimentation roadmaps, analyze results, and translate insights into conversion uplifting recommendationsPartner with product, UX, and brand/content teams to implement and validate optimization changes in an iterative, test and learn environmentManage workflows, lifecycle journeys, segmentation, form creation, and automation assets within HubSpot; certification a plusPartner with marketing coordinators to execute conversion-oriented nurture workflows, promotional sequences, and reminder cadencesMaintain database hygiene and reporting practices aligned with Colibri’s email and CRM standardsOversee social media marketing across core platforms (Facebook, Instagram, YouTube) to drive engagement, content amplification, and funnel progressionCollaborate with content strategy teams to support campaigns that educate and convert (course spotlights, licensure reminders, editorial content, lead magnets)Utilize AI to generate optimized social content and assets (organic and paid)Ensure brand consistency, messaging consistency and optimization across social, email, and web touchpointsAnalyze campaign and channel performance using GA4, Power BI, Looker Studio, HubSpot analytics, and internal dashboardsTranslate data into actionable insights that improve channel efficiency and ROISupport ecommerce growth initiatives across healthcare brands; bonus if familiar with healthcare professionals’ buying behaviorOptimize product pages, checkout flows, and merchandising elements to reduce drop-off and increase conversionIntegrate physical touchpoints with digital sequences (e.g., book drops that trigger follow-up email workflows, retargeting ads, and social)Coordinate creative with design and print teamsSkills3–5+ years of digital marketing experience, with a strong background in CRO, analytics, and campaign executionDemonstrated CRO experience with real examples (A/B testing, landing page creation, funnel optimization)Experience working with testing platforms (e.g., Google Optimize legacy, Optimizely, VWO, Instapage, HubSpot tests, etc.)HubSpot experience requiredExperience in social media marketing across major platforms, including content planning and performance optimizationStrong data analytics skills (GA4, Looker Studio, etc.)Experience in ecommerceHealthcare experience a bonusCompany OverviewColibri Group is building the future of professional education by empowering professionals to achieve more, adapt, and thrive in their careers. It was founded in 1990, and is headquartered in Providence, Rhode Island, USA, with a workforce of 1001-5000 employees. Its website is http://www.colibrigroup.com/.