[Remote] Digital Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Easy Outsource is a company seeking an experienced Digital Marketing Manager to enhance brand awareness, lead generation, and membership growth for a Pilates studio franchise. The role involves overseeing the digital marketing ecosystem, including social media management, paid advertising, SEO, and reputation management.ResponsibilitiesDevelop and manage monthly content calendars aligned with business objectives and promotional campaignsCreate and execute integrated marketing campaigns to drive memberships, class bookings, and local brand awarenessDevelop and refine ongoing social media and digital marketing strategiesAnalyze performance data and identify opportunities for growth and optimizationCreate, schedule, and publish engaging content across social media platforms, including posts, reels, and storiesDesign and edit creative assets, graphics, and video contentManage community engagement, respond to inquiries, and maintain brand voice across platformsMonitor social media trends and recommend new content opportunitiesManage and optimize Google Business Profile listingsMaintain accurate business information across relevant local directories and discovery platformsMonitor and respond to online reviews and customer feedbackImplement strategies to improve local search visibility and reputationPlan, launch, and manage Google Ads campaigns across Search, Display, Performance Max, and Local campaignsManage Meta advertising campaigns to drive leads, memberships, and promotionsMonitor campaign performance, optimize budgets, audiences, and creative assetsTrack key performance metrics and provide regular reporting with actionable insightsDevelop lead generation strategies focused on membership acquisition and retentionDevelop and execute local SEO strategiesOptimize website content and landing pages for search visibilityCreate SEO-focused blog articles and contentConduct keyword research and implement on-page SEO best practicesMonitor SEO performance and identify opportunities for growthSkills3+ years of digital marketing experienceStrong hands-on experience managing Google Ads campaigns with measurable resultsExperience managing Meta Ads campaignsExperience with Google Business Profile optimization and local SEOKnowledge of SEO best practices, keyword research, and content optimizationExperience with social media content creation and community managementStrong analytical skills and ability to interpret campaign dataExcellent communication and project management skillsExperience working with Pilates studios, fitness brands, gyms, wellness businesses, or boutique fitness conceptsExperience marketing franchise or multi-location businessesBasic graphic design and video editing skillsCompany OverviewAs a business owner, there comes a time when you’re faced with a chicken or egg situation. It was founded in 2020, and is headquartered in Toronto, Ontario, CA, with a workforce of 11-50 employees. Its website is https://www.easy-outsource.com.